5 Ultimate Highlights from Google Webmaster Help Videos to Improve SEO Ranking

in Brand Awareness, Lead Generation

So you’re looking for the best tips on how to improve SEO — otherwise known as search engine optimization — rankings for your website, well you have come to the right place. We have compiled the best tips from Google’s Matt Cutts’ help videos. The self-proclaimed gadget, Google, and SEO guru creates Google Webmaster help videos with great tips! Read through our list to find the best way to improve your SEO ranking.

Top SEO Mistakes

1. Ignoring Crawlability.

Not making your site crawl-able means your good content is hidden away! Also, make sure you have a domain.

2. Not thinking like a searcher.

Think of the language your users would use while searching and use those words on your page — don’t forget to make it extractable.

3. Putting URL links ahead of content.

Think of compelling content for marketing by asking yourself why people would want to use your website rather than being fixated on URL links.

4. Putting Creativity above Searchability.

Keep an eye on titles and descriptions especially on important pages such as your home page. For high traffic sites you want to create a great user experience but make sure your content is still searchable.

5. Neglecting Webmaster resources.

Use Webmaster resources! They provide free tools, videos, blogs and forums that can help you achieve success.

A few additional tips worth mentioning:

We all know Google uses links to determine your page rank, so if you’re wondering how many links you should have on a page, here’s some advice:

If you have tons of links it can start to look spammy and annoy users, but then again, it’s common to have as many as 400 links on a page. As long as there is REAL valuable content on the page, keep linking! Tip— do a user test to make sure your page does not look spammy.

How does the difference between a redirect URL from desktop to mobile or responsive design effect SEO?

For those of you unfamiliar with this lingo, let me explain: redirect is when you create a different URL that takes a user from a desktop version of your website to mobile. Responsive design is when a page adjusts its sizing depending on the screen size, for example: laptop to tablet. In theory, if you have a mobile redirect, you may risk dividing your page rank between two different URL’s, which is not ideal. When using responsive design everything is handled from one URL so you may have a more solid pagerank.

What about the effect of automatically generated pages that provides no added value but may improve SEO rankings?

No, Google recognizes automatically generated pages. Pages that provide little to no value will likely get taken down. As a search engine, Google wants to provide a good quality user experience to their customers. Afterall, Google users want to find what they are searching for. I advise not wasting your time created pages that will likely be removed.

You can disavow bad pages that are making your site seem like spam.

The disavow tool lets you block certain domains or URLs that are redirecting to your website. You mostly use this tool when those sites are spammy and therefore decreasing your SEO ranking. Keep in mind that the disavow tool is not the end all be all — you need to clean as many links as you can by yourself from the actual web.

Let us know if you guys have any other insider tips that help improve SEO rankings!