Entries by Emily Overholt

Multi-Channel Influencer Campaigns: What Cosmetic Brands Can Learn from this Small Skincare Startup

Enterprise brands might think they’ve done it all online and know exactly what does and doesn’t work. However, a recent profile of a smaller skincare brand highlighted the use of multi-channel influencer campaigns that enterprise social media teams may be neglecting. This new perspective may benefit even the most experienced social media marketing team. First, […]

How BALR. streamlines influencer management and builds relationships with Sideqik

Luxury lifestyle brand BALR. sends gift packages to influencers daily, making it nearly impossible to keep track of what’s being posted on Instagram. The gifting strategy makes for great content, with some posts netting more than 200,000 engagements, but as a busy brand, it came with its challenges. Prior to Sideqik, BALR. team members each […]

Choosing the Right Influencer for Your Clothing Brand: Tips from Sideqik’s Team of Influencer Marketing Experts

According to a Fashion and Beauty Monitor report, 57% of fashion companies use influencer marketing in their strategies, and 21% plan to add it to their mix if they haven’t already. The Digital Marketing Institute says, “Not only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on […]

Pinterest Analytics Now Available in Sideqik

With the scope of influencer marketing ever growing, Sideqik is excited to announce we now support Pinterest Analytics. This new feature allows brands to continue to grow their sphere of influence and partner with creators on another platform. In addition to Facebook, Twitch, Twitter, Instagram, Mixer, Tumblr, YouTube, and blogs, we’re adding Pinterest analytics so […]

How to measure ROI in influencer marketing

Here at Sideqik, we believe in providing solutions. We’ve written a whole ebook because we find many of you are asking how to measure influencer marketing ROI. This ebook walks you through everything from goal setting, to defining a conversion, to how to track it. Below is a sample from our tips and tricks section. […]

Introducing Instagram Stories Analytics

As social media continues to evolve, the way people post and engage with influencers is changing. Instagram Stories has attracted more than 400 million daily users and changed the way people share and consume things online. Some 31 percent of Instagram users post a Story every month, according to a recent survey from RBC Capital, […]

Sideqik Data: Valentine’s Day Engagement for Victoria’s Secret, Adore Me, Others, Mixed on Instagram

Love is in the air and some businesses are in their final efforts to be the gift you give your valentine. With marketing pushing around the big romantic day, we wanted to take a look at what influencers were doing to promote heart-bedazzled gifts. Beyond chocolate, many lovers are looking to get their partners into […]