Entries by Emily Overholt

How to Launch a Prosperous eCommerce Influencer Campaign

  Influencer marketing is one of the most powerful strategies available to eCommerce brands today. That’s because the backbone of the practice is word-of-mouth–the most epic of drivers for business results. As research from Twitter has shown, “…nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from […]

How conversion tracking can change your influencer marketing game

We’ve talked about this before. If you’re using influencers as part of your marketing strategy it can be frustrating knowing exactly how to measure ROI. Luckily, if you’re in ecommerce, there’s an easy solution. The easiest way to measure an influencer is through designated links or conversion tracking. These show clear conversions where someone has […]

How to beat the Instagram algorithm in 2018

So what is the Instagram algorithm anyway? Basically, the Instagram algorithm favors the photos you interact with. Likes beget views. So followers are shown the content they are most likely to interact with at the top of their feed. That means your content may not be as visible if you don’t post as often. According to Later, […]

5 influencer marketing mistakes you may be making

Influencer marketing has a proven track record of increasing conversions, brand awareness, and many other key performance indicators you may be working toward. In fact, according to marketing guru Neil Patel, influencer marketing has a $23 return on investment dollar for dollar. That’s more than 10x the performance of an average banner ad. But those results are only […]

4 Ways to Measure ROI in Influencer Marketing (and more!)

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]