Sideqik named a Top 40 Innovative Technology Company

to 40 innovative companys

The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced Sideqik as one of its Top 40 Innovative Technology Companies in Georgia. TAG will recognize honorees at The Summit 2019 event on February 11-12, 2019, at the Cobb Galleria Centre. TAG’S Top […]

The Most Common Social Media Marketing Trends Of 2018

Social Media has evolved magnificently during the last decade. Be it new platforms, different consumption habits, varied forms of communication and the inception of social media platforms such as Twitter, Facebook, Instagram, and WhatsApp, etc. These platforms are always coming up with creative features or affordances that add various new dimensions to their services. These […]

Influencer Interview Series: Let’s Talk YouTube with Marissa Rachel

In this installment of our influencer interview series we’re talking to Marissa Rachel and Shanna Lisa of the YouTube channel Marissa Rachel. This sister duo has racked up 1.6 million subscribers with their content aimed at U.S. women aged 18 to 24. We talked to them about how they’ve grown their channel, how to work […]

Happy Thanksgiving and a Busy Black Friday

It’s almost Thanksgiving here at Sideqik HQ which means all of your Black Friday marketing is about the pay off. While we’re fond of our poem ‘Twas the Night Before Black Friday, this year we thought we’d offer some laughs with Black Friday horror stories. Read on and Happy Thanksgiving from Sideqik! The Longest Line […]

How to Use Influencers at Each Stage of Your Marketing Funnel

marketing metrics

Social media influencers are a relatively new and very useful addition to the marketer’s toolbelt. They can help in all stages of the marketing funnel, from converting qualified leads into sales, growing brand awareness, to even getting your business more reviews. Getting the most out of your influencers is not easy, though. Like every other […]

Introducing Tumblr Analytics in Sideqik

With the scope of influencer marketing ever growing, Sideqik is excited to announce we now support Tumblr analytics. Our Tumblr support fills a hole our customers were seeing in the market and helps brands have a more holistic view of their influencer marketing program. Tumblr Analytics You can now use Sideqik to track your influencers […]

Effective ways to find loyal and relevant affiliates

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

Ways Social Media Advertising Can Affect Your Bottom Line

Many small business owners and professional advertisers hail social media advertising as the holy grail of this industry. Often less expensive than paid advertising with a greater chance of word-of-mouth communication, social media advertising has a lot to offer when done correctly. Unfortunately, most people spend more time thinking about the content and execution of […]

5 Reasons it May be Time for an Influencer Marketing Platform

It’s true that you can do influencer marketing without any help. And it’s true that you should be doing it! According to Nielsen, recommendations from friends (or influencers) remain the most credible form of advertising. So you can compile a spreadsheet of potential influencers to work with. Create an email list. Track followers and engagements […]

Influencer Marketing Tips from HyperX

At Sideqik we love celebrating the successes of our customers. We also think they know best when it comes to influencer marketing. This week, we talked to Ryan Romeos, Social and Digital Marketing Manager at HyperX, to talk challenges in the industry and what he thinks is coming next. Sideqik: Great. What are your overall […]

How to Make a #AD Not Feel Like an Advertisement

People hate ads. Invention after invention has been created with the sole benefit of avoiding ads. Such things like online ad blockers to clean up the web browser, as well as TiVo and similar systems that allowed the user to record live TV and then fast forward through ads. Many people are even willing to […]