High growth brands are spending more time and resources on their influencer marketing campaigns for one simple reason – it drives results. In my last article, I talked about what’s causing traditional marketing and advertising to become increasingly less effective and how consumers are embracing the influence economy. Below, we’ll walk you through how brands are […]
Author Archive for: kuhlir
About Kurt Uhlir
Kurt is a regular speaker on disruptive technologies and industries (e.g. marketing, social media, gaming, esports, sporting goods) and consumer marketing strategies. He is known for leading, advising & building disruptive companies across six continents that have generated almost $10 billion in value for investors and clients.
Entries by Kurt Uhlir
There’s no denying that technology has fundamentally changed how consumers and companies interact. Those over the age of 30 remember marketing before blogs, social media, YouTube, and the internet. It’s not just the tools that have changed – it’s a completely different game. As marketers, we can either see the opportunity and seize it, or […]
To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to decide how to best incentivize influencers.
Influencers come in all shapes and sizes. It’s important to think about each of these types, both to ensure you are utilizing all of your available influencer channels, and that you are working with them in the most effective way. You will have different relationships with each type of influencer. The way you engage, motivate, and […]
[popuppress id=”14789″] If you haven’t heard already, Facebook dropped a bomb on the world of social media marketing this week when it announced new promotion rules and page guidelines. We all know that giveaways, sweepstakes and contests are a great way to reach new customers, re-engage with your past customers and activate your tribe to […]
[popuppress id=”12777″] Forget new analytics, tools, or sophisticated targeting systems. The newest tool coming to digital marketers is low-tech: beards. In a new report released from our labs team, research noted that beards have a direct correlation to marketing engagement. Sid Barley was the lead researcher in the study. “We took 100 marketers. 25 were […]
[popuppress id=”12777″] “Made in America”, “American Made” and “Buy American”. They’re more than a label or slogan created just to sell products. They’re the backbone of a consumer movement that’s creating jobs in America and around the world. This infographic shows 1) the decline manufacturing jobs in America 2) how manufacturing wages in America compare against […]
[popuppress id=”12777″] Facebook will no longer allow any company to “like-gate” their Facebook page or content starting November 5th. While they tried announcing this quietly, with it buried at the bottom of a developers’ announcement, you can’t keep a change like this quiet. Marketers around the world definitely reacted. Some marketers didn’t see this as […]
Our team receives a ton of attention for how we steward our time to grow the next generation of leaders and tech rock stars. Here’s what we do and why. Find out how we’re taking the steps to supercharge your career.
[popuppress id=”12777″] For this part of Sideqik’s Expert Interview Series, I sat down with Dipinjeet Sehdev, head of Internet Marketing & Brand Relations at KEF America. Dipin and I spoke a few weeks ago and not only did he renew my passion for awesome sounding music but his expertise running marketing partnerships and recent success […]
[popuppress id=”12777″] Paid, owned and earned is a great “conference topic” but does it actually let you decide what action you or your team needs to do next? After starting our Marketing Expert Interview Series, we received one question more frequently than others and I went out to ask a number of our advisors and […]
[popuppress id=”12777″] As part of Sideqik’s Expert Interview Series, I sat down with Brooks Robinson of Springbot about tackling the e-commerce challenge with better data, smarter actions and more revenue. We all want to win against large enterprises and he knows e-commerce and marketing space in-and-out. Brooks Robinson is the CEO and co-founder of […]