From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?
As posting regulations continue to change, influencers must find new ways to make money. One of the newest trends is monetizing their Instagram Close Friends.
2019 was a big year . Now that we’re into 2020, we’ve compiled a list of influencer trends to help improve your 2020 marketing strategies–using new Sideqik data.
Authenticity is important in influencer marketing. But, what happens when your influencer isn’t real? We identified five ways to spot the fakes.
By creating a relationship-based partnership, YouTube creator David Dobrik and ticket retailers SeatGeek started an influencer marketing dream team.
As esports grows as a global industry, so do the techniques necessary to make it as successful as possible. In a highly competitive market, Misfits Gaming uses Sideqik to stay ahead of the competition.