Luxury lifestyle brand BALR. sends gift packages to influencers daily, making it nearly impossible to keep track of what’s being posted on instagram. The gifting strategy makes for great content, with some posts netting more than 200,000 engagements, but as a busy brand, it came with its challenges. Prior to Sideqik, BALR. team members each had their own spreadsheets tracking which influencers they’re talking to and who has posted relevant content.