Taking advantage of brand ambassadors is an easy, effective marketing strategy that is often underutilized.
What Is A Brand Ambassador?
In simple terms, a brand ambassador is exactly what you are looking for. A brand ambassador is a loyal customer, partner, or employee who promotes your products, services, and activities publicly. They will associate with your corporate brand identity publicly and encourage others to use or like your brand.
Brand Ambassador Highlights
The best part about brand ambassadors is that they are highly satisfied customers who go out of their way to promote your products. A brand ambassador is 50% more likely to influence an average customer than your current branding efforts.
How Do You Gain Brand Ambassadors?
The best way to gain brand ambassadors is by creating, maintaining, and rewarding interest. In this way, you will keep your customers happy and engaged by rewarding their promotional behaviors.
Infographic by Sideqik