New Integration: Tracking How Influencers Make an Impact

impact radius and sideqik influencer marketing ROI

More than 60% of marketers measure influencer marketing ROI with earned media value. While Sideqik customers already get automated earned media value and ROI reporting in our platform, they can now add revenue, conversion, and payment tracking through our new Impact integration. Joining with our other integration partners, Sideqik customers will be able to view […]

What is Influencer Marketing?

  Yesterday was the Mashable Social Media Day Atlanta 2013 and our co-founder, Jeremy, was there to discuss influencer marketing. This prompted us to share some information on influencer marketing with you. Influencer Marketing was introduced in the 1950s by Katz and Lazarsfeld in their Two Step Flow Theory. The definition is pretty fluid but […]