As esports grows as a global industry, so do the techniques necessary to make it as successful as possible. In a highly competitive market, Misfits Gaming uses Sideqik to stay ahead of the competition.
More than 60% of marketers measure influencer marketing ROI with earned media value. While Sideqik customers already get automated earned media value and ROI reporting in our platform, they can now add revenue, conversion, and payment tracking through our new Impact integration. Joining with our other integration partners, Sideqik customers will be able to view […]
Yesterday was the Mashable Social Media Day Atlanta 2013 and our co-founder, Jeremy, was there to discuss influencer marketing. This prompted us to share some information on influencer marketing with you. Influencer Marketing was introduced in the 1950s by Katz and Lazarsfeld in their Two Step Flow Theory. The definition is pretty fluid but […]