Using Sideqik Discovery, Death Wish Coffee searched for micro-influencers with high engagement based on their interests. With more caffeine than your average cold brew, the brand sought influencers who were fitness or gaming enthusiasts.
After identifying influencers that matched their criteria, the team sent packages containing a case of cold brew for these influencers to try. To create a more organic experience, the influencers were sent as gifts without direction or stipulations for sharing with their followers.
Working with highly engaged micro-influencers paid off for Death Wish Coffee. In the month of the product launch, these influencers generated thousands of dollars in earned media value resulting in a 605% ROI based on the cost of shipping product. With Sideqik, the Death Wish Coffee team was also able to easily see how their efforts paid off with automated ROI and content tracking.