By creating a relationship-based partnership, YouTube creator David Dobrik and ticket retailers SeatGeek started an influencer marketing dream team.
As esports grows as a global industry, so do the techniques necessary to make it as successful as possible. In a highly competitive market, Misfits Gaming uses Sideqik to stay ahead of the competition.
When Sideqik talks to marketers one of the major pain points we hear repeatedly is that you want everything in the same place. Not only does it save time, but it helps you run a smooth, seamless martech stack.
Black Friday and Cyber Monday are holiday hotspots, bringing both brands and consumers into the crosshairs of digital marketing campaigns. Here’s some ways that influencers can help your brand’s message stand out amidst all the noise.
Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.
It’s important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing strategy. Neither of these strategies is a bad one. They differ, however, in the ways that they generate authenticity.
With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this strategy in mind. How can influencers help build your success?
Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there’s a use case that isn’t as apparent. Sports brands have to sell their team members as influencers for partnerships.
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