Attribution and Influencer Marketing: How to Track Your Campaigns
What is attribution and how does it apply to your influencer marketing strategies? We explore the meaning of the phrase and how it affects your techniques.
What are Virtual Influencers, and What Do They Mean for Influencer Marketing?
From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?
What Influencer Marketing Can Do in Light of Instagram’s Removal of Likes
As Instagram gets removes likes, influencer marketing must find new ways to measure its campaign success. Here are a few ways to work around the change.
Affiliate vs Influencer Marketing: What’s the Difference?
As marketing continues to evolve, the strategies get more confusing. What is affiliate marketing? What is influencer marketing? Here’s the key differences.
2020 Influencer Trends for Influencer Marketing
2019 was a big year . Now that we’re into 2020, we’ve compiled a list of influencer trends to help improve your 2020 marketing strategies–using new Sideqik data.
7 Trends to Level Up Your Digital Marketing in 2020
Digital marketing is about to enter a new decade. We analyzed current trends and determined which ones will bring your strategy success in 2020.
Online Retailer FabFitFun Uses Influencer Marketing to Drive Subscriptions
Online retailers FabFitFun utilized influencers in their marketing strategy, resulting in an increase of subscriptions for their monthly box.
Sideqik Galleries: Give Your Content New Life
It’s easy for pieces of information to get lost in a scrolling news feed. For marketers and advertisers trying to get a message across to their audiences, this causes a significant gap in their social strategies. To remedy this, Sideqik launched the Gallery feature.