Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there’s a use case that isn’t as apparent. Sports brands have to sell their team members as influencers for partnerships.

ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there’s a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.

Your voice expresses your brand’s personality. This is the case whether you’re holding a conversation or you’re sharing content online. With 86 percent of marketers

Based on the traditional playbook, influencer marketing inherently seems like a paid program for most brands. You invest in research and pay influencers per post

Instagram influencer marketing spend is expected to hit ~$8 billion in 2020, and B2B marketers don’t want to leave the opportunity behind.  In fact, influencer

The rise of ad blockers and stricter ad terms and conditions could be one of the indications toward the rise of influencer marketing. Influencers can

Marketers are vastly more familiar with influencers through social media marketing than they are through other platforms. Social media platforms like Instagram, Twitter, Facebook, and