The average marketer is spending nearly 30 percent of their budget on content as of 2017 (Express Writers). But that strategy can be much more successful when partnered with a successful influencer marketing strategy. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having influencers promote your product guarantees success because it allows you to reach a wider audience. The below infographic goes into more detail about why you need influencer marketing.
— Influencers can reach a wide audience
—Influencers create authenticity that is hard to generate from in-house content
— Influencers have more freedom than your content marketing team
— Influencers create stories, not just dry materials.
If you want more reasons to work with influencers, check out some of our other blogs here.