Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep in mind.
- Influencers might have fake followers.
Some people will do crazy things just to make an income as an influencer, including buying followers. There are many accounts that are either inactive or bots. Keep an eye out for sudden jumps in follower counts. It might be normal for a celebrity to jump 100k followers overnight, but it is not for a nano-influencer. If an account has a lot of spam comments, this can also be an indicator that they have fake followers. Last, if they have a low engagement rate compared to their followers, they may not have active followers.
- The algorithm is ever-changing.
Just about every influencer complains daily about the algorithm changes and the decrease in organic reach. They are constantly changing how they post in order to keep up with these changes. Encourage your influencers to repurpose their content into a number of formats. If they have a feed post, they can use the same content to turn it into a reel, story or even a live video. You can also give them a boost by reposting to your business feed.
- The cost for influencers is rising.
The number of influencers over the last few years has gone up drastically. Now, anyone with a few thousand followers can be an influencer. People are becoming more savvy with influencer marketing and negotiating higher wages/commission. You should look for influencers who represent your brand. They should be authentic and show they have similar values to your business. Look for influencers with fewer sponsored posts and higher engagement rates.
Sideqik can help you with each of these challenges. You can learn more about tracking engagement and building a relationship with your influencers here.
Jenna Wessinger
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