It is no surprise that influencer marketing has become one of the most effective forms of marketing. What might be surprising is that it is not always influencers with hundreds of thousands of followers who can get you the most bang for your buck. In fact, these influencers with smaller follower counts can be more successful in promoting your product with a bigger ROI.
You may have heard of micro influencers (between 10,000 and 100,000 followers). However, nano influencers are becoming more and more popular. These influencers have between 1,000 and 10,000 followers and are likely just normal, everyday people. They are people who have a day job, but are passionate about makeup, cooking or gaming in their off time. Their audiences think of them like a close friend that they trust, which is why they are so effective.
Why should you work with a nano influencer? Here are 3 reasons:
- Nano influencers have more authenticity. Remember, these are normal people who just write how they talk. When they share about your products, it will be in a relaxed, casual way that connects more with their audience. They don’t use marketing jargon. The people who follow them trust them to give honest feedback on products.
- Nano influencers also have much higher engagement rates. This is because they are commonly personally connected to most of their followers. Since they have less followers, they can keep track of them more easily and connect with them by responding to comments and commenting on their posts as well. This leads to an engagement loop.
- Nano influencers are less expensive. Only big brands can afford to work with Mega influencers like Kendall Jenner who may charge a per post fee upwards of tens of thousands of dollars. Nano influencers might work for free products or commissions from an affiliate link.
Moral of the story is that if you find an influencer who is in that nano range, don’t count them out. They could be your biggest advocates and give you a larger ROI than any other campaign. You can find the perfect influencers for your brand using Sideqik’s Smart Search. This makes the process of finding and vetting influencers easy and is all done in one platform. Reach out today to get a live demo.
Jenna Wessinger
