Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The result is often a team of loyal customers, who eventually start referring for free.
An affiliate is a quick way to accomplish this strategy. All you need to do is to pay affiliates a certain percentage of your profits to promote your business. In short, affiliates are salespersons who are not hired on a fixed salary. Rather they are paid for each sale they make.
Who are your affiliates?
Before you start looking for effective ways to start hunting loyal and relevant affiliates for your brand, it is important to identify who can help you promote your business. Here are a few of them:
1- Coupon Websites:
Many websites take advantage from coupon sites. It has boomed into a lucrative business, and many customers search for discount codes before finalizing the transactions. Look for a professional coupon site that offers top-notch commitment. Beware from scammy websites that offer fake codes.
2- Loyalty sites:
This is one of the most popular coupon models and includes the biggest affiliates in the marketing world. Its enticing cash-back model attracts a lot of sales from all sorts of platforms. But make sure you sign up with a legitimate website that has tons of faithful followers.
3- Social media:
According to a survey, almost 2.46 billion people were on social media in 2017. This number is expected to increase drastically with each passing year. Hence, it is only reasonable to use social media for affiliate promotions. The visual database used by Instagram, Pinterest and others are a great way to capture the attention of your customers.
According to research by Hubspot, 53% of marketers say bloggers rank number one in their affiliate marketing list. Bloggers form the largest part of content affiliates and are highly demanded in top programs. You can find bloggers ranging from all niches such as lifestyle, parenting, food. Fashion and so much more.
So seek a blogger that is relevant to your business and add a massive amount of views to your products. For example, if you are running an online leather jacket store then find a fashion blogger who is passionate about styling leather jackets.
Tips to find loyal and relevant affiliates:
Now that you know who are the relevant affiliates for your business, it is crucial to pick the right ones to increase traffic on your website. The fact is that with the strong competition in e-commerce businesses, it is not enough to put up some banners and send out emails. To build a group of affiliates who generate results, you have to go an extra mile. Encourage people to be an affiliate with your brand by offering high-quality products, excellent customer service and a generous commission on every sale.
Here are some tips that can help you in establishing a successful affiliate marketing program:
1- Find direct contacts
The easiest way to find affiliates is to approach competitors and marketers related to your company’s niche but select those that don’t offer exactly the same products. Approach them directly through online groups, joint ventures, events, and more places. Foster your relationships with potential parties, and you’ll have a lot of people interested in signing up for your affiliate program.
2- Encourage customers
Some of your best affiliates can be people who have already purchased from your brand and loved the product. Approach loyal customers who know that your product is genuinely worth the shot. Run an email campaign to encourage your regular customers to earn extra cash by referring your products to their circle of friends and family.
3- Search online forums and groups
If you are a part of an online community that is targeted towards your e-commerce store’s niche products, then it’s a great platform to look for enthusiastic affiliates. As we mentioned earlier, build a repertoire for yourself and establish positive relationships with people who you think will like to work for your brand. Make them an inviting offer that they can’t resist.
4- Online Ads
According to a statistic, businesses who spend $1 on Google Ads make an average of $2 in revenue. Now that’s not a bad deal at all. Paid ads are very effective to advertise your affiliate program and its countless benefits. You can choose popular platforms like Facebook, Twitter, and Ad Words to market your program. We guarantee results if you offer excellent commissions and high-quality products in exchange.
5- Hire an affiliate manager
Even if you have just started your affiliate program, we recommend hiring a dedicated manager to look after it. You don’t want to be swamped by countless requests, offers, and other obligations. It’s only going to make you less focused on the primary needs of your business.
Hiring an affiliate manager will ensure that the program keeps running smoothly. The key is to look for an enthusiastic individual who has contacts and specializes in your niche.
Finding loyal affiliates is a fool-proof way to double, triple, or quadruple your profits. There is a limit to how many people you can reach on your own. By getting other people on board and spreading the word about your products, you are opening many new horizons for your e-commerce business. With affiliates, you can grow an army of salespeople that not only works hard to earn for themselves but also increases your sales too. The best part about an affiliate program is that it costs you nothing unless someone makes a sale. It’s less expensive than other traditional marketing techniques.
So are you ready to find and recruit loyal and relevant affiliates? Make sure that your offer is worthy and appealing to get maximum affiliates on board. If you have any more questions regarding how to make an offer-worthy affiliate program then ask away in the comment section below:
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her on twitter: @ashrosa2.