How to Improve your Influencer Instagram in 2020

Instagram is one of the most popular social media platforms and businesses have started to react to this rapidly growing platform. It is estimated that 90% of the top 100 brands in the world have an Instagram account. The pool of influencers is vast and diverse and any brand has the potential to utilize Instagram influencer marketing for their industry and target demographic. Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. Influencers are an integral part of the platform and have a massive presence with many followers on Instagram.

More People and Brands Use Stories than the Feed

The best way to improve your Influencer Instagram is to use Instagram Stories. One in three Instagram posts that contain the hashtag #ad are Story posts. There are incredible growth opportunities available for advertisers on Stories. Unlike feeds, stories provide a much more vivid way to share and engender empathy. Instagram stories are typically in real-time which helps them feel even more authentic, human and candid.

Write Longer Captions for Your Feed

A long caption that shows your personality will engage the Instagram user. The longer someone spends reading your caption and engaging with your post, the better your post will rank with the Instagram algorithm. Captions are a huge opportunity to build a stronger relationship with your audience and improve your authenticity. You can also use captions to tell the story of your business, how you developed your product or services, came up with ideas for your business, and you can even detail company or corporate culture if relevant.

People “Search” Hashtags on Instagram

If you are not using hashtags, now’s the time to start. Tools like tailwind app can help you discover new hashtags related to your brand and posts. The use of relevant hashtags can serve your brand well. Utilizing trending hashtags can help you reach out to target audiences, increase engagement and help you attract followers. Hashtags are Instagram’s sorting mechanism and determine the social media reach of your posts and how discoverable your content is.

Don’t Dismiss Micro-Influencers 

Micro-influencer marketing is when brands partner with individuals with smaller followings on social media to promote products with visual posts instead of sponsored ads. Micro-influencers are typically well known in their particular area of interest and have very high rates of engagement from their audiences. Micro-influencers also get the most engagement because they have more authenticity than celebrities.

Find an All-in-One Influencer Marketing Management Tool

Influencer marketing does take time and personal attention and requires monitoring campaigns, measuring performance and managing influencer relationships. It is essential to find an all-in-one influencer marketing management tool and Sideqik is a great choice.

Providing more data across more networks than any other provider, Sideqik is the leading influencer marketing platform. We enable brands to find relevant influencers, grow communities and activate consumers in a meaningful way.

Connect with one of our influencer marketing experts today so that we can learn more about you and your brand’s business goals.

Nancy Rothman

Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.

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