There’s a new influencer hotbed in town, now that Pinterest is revamping its platform with marketing in mind. Pinterest has added a number of new features aimed at giving influencers more control over their platform.
New profile, new insights
Pinterest’s new profile has a dynamic cover image that lets you highlight the content you want your customers to see first. You can show your latest Pins, pick a specific board to spotlight, or just focus on the most recent Pinterest activity on your site. Whatever option you pick, the Pins in your cover image are always the latest and greatest.
Customize your profile cover
This new profile allows influencers to take control of how their brand is being perceived from the very beginning. If first impressions count for anything, a new cover image can really set the tone for what you want your audience to get from your profile.
Reach beyond your followers
At the very top of your profile, you’ll see a new helpful stat — monthly viewers. This tells you the total number of people who saw your Pins in the last 30 days, so you and the people who visit your profile can see how far your influence extends on Pinterest.
From a marketing perspective, this allows influencers and brands to immediately know their worth when promoting themselves to brands. When you approach a partnership you can say exactly how much pull you’ve had in the last 30 days.
And remember, you can always promote your Pins so they’re seen by people who are actively looking for products and services like yours.
More ways for people to find your content
Pinterest is also introducing a new dedicated space for people to discover more ideas from the people and brands they care about (like you!). The new Following tab lets your followers see your latest Pins, in the order you save them.
Your followers are your biggest fans on Pinterest, and they’re the first to see your ideas. They’re also to first to weigh in on which content they love most. The more they engage with one of your Pins, the more it gets shown in other places across Pinterest — like search results, feeds and recommendations — for hundreds of millions of other Pinners to discover.
The Following tab also has built-in ways for people to find new profiles to follow — which helps you build an even bigger, more engaged audience on Pinterest.
Pinterest will be rolling these updates out over the next few weeks. If you need help getting set up, check out Pinterest’s best practices!
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