Sideqik logo
coffee

Organic Influencer Marketing: Turning Influencers into Advocates

Based on the traditional playbook, influencer marketing inherently seems like a paid program for most brands. You invest in research and pay influencers per post or campaign. 

However, many brands include organic influencer marketing in their social media mix. Learn how Death Wish Coffee did just that in our latest case study.

What is organic influencer marketing?

Organic influencer marketing occurs when influencers of any size mention or promote a brand without a paid campaign contract. 

Oftentimes, these influencers are already fans of a certain brand or try a new brand and share that experience with their followers without having been in contact with the brand first. 

Organic influencer marketing seems a lot more trustworthy to followers because they are more like a word-of-mouth review from a trusted expert.

Turning Influencers into Advocates

By now, many consumers are used to the influencer marketing playbook. They understand that influencers are paid by brands to test and recommend the brand. 

While the disclosure is a good thing and can help build trust, knowing an influencer is paid to promote a brand can make consumers hesitate as they feel the review or promotion isn’t 100% authentic. (This is also why it’s crucial to find the right influencer.)

The rise of tricky ways to boost brand followers can degrade trust even more.

Organic influencer marketing, if it works for your brand, is both cost-effective for growing brands and can boost influencer and brand authenticity:

It’s Cost-Effective

Organic influencer marketing often only costs brands the small investment of giving an influencer exposure to a product or service. If you send a free gift box or sample to an influencer, and they mention you in their Instagram stories or on a blog, all that costs the brand is the product and the shipping.

It’s Authentic

Another great part of organic influencer marketing is that the creative freedom gives influencers more opportunity to post about your brand how they want–which increases the authenticity and follower engagement. 

How Death Wish Coffee Did It

Looking to engage micro-influencers organically and increase brand awareness, Death Wish Coffee leveraged Sideqik’s all-in-one influencer marketing platform for a summer 2019 campaign. 

With a new iced coffee product available, they wanted to find influencers that fit with their overall brand vibe and whose social audiences would also enjoy their new drink.

Death Wish Coffee used Sideqik Discovery to search for micro-influencers whose interests and post topics aligned with their brand–“World’s Strongest Coffee.” They decided to work with influencers in fitness and gaming.

From there, Death Wish Coffee sent care packages with their new iced coffee to 44 influencers with no directions or stipulations. 

This lean, smart strategy netted the coffee company a 600%+ ROI (based on their cost to ship the gift packages). Learn more about how Death Wish Coffee utilized Sideqik’s end-to-end influencer marketing platform to plan, execute, and measure their organic campaign in our latest case study. 

If you’re ready to get started on your organic influencer marketing campaign, contact our experts to learn how it could work for your brand.

Nancy Rothman

Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.

Share this entry

Latest from team Sideqik

Schedule a demo

Schedule Today!

31 Responses

  5. Thanks for your marvelous posting! I truly enjoyed reading it,
    you will be a great author. I will ensure that I bookmark your blog and will come back very soon. I want to encourage one to continue your great writing, have a nice evening!

    Reply

  6. I blog frequently and I genuinely appreciate your content.
    This article has really peaked my interest. I’m going to bookmark your
    site and keep checking for new information about once a week.
    I subscribed to your RSS feed as well.

    Reply

  8. I’m impressed, I must say. Rarely do I encounter a blog that’s equally educative and amusing, and
    let me tell you, you have hit the nail on the
    head. The issue is something not enough folks are speaking intelligently about.
    I am very happy I came across this during my hunt for something relating to this.

    Reply

  9. Hi! I’m at work browsing your blog from my new
    iphone 4! Just wanted to say I love reading your blog and look forward to all your posts!
    Carry on the excellent work!

    Reply

  10. Fantastic goods from you, man. I’ve understand your stuff previous to and you are just extremely wonderful.

    I actually like what you have acquired here,
    certainly like what you are stating and the way in which you
    say it. You make it entertaining and you still care
    for to keep it wise. I can’t wait to read far more from you.
    This is really a terrific website.

    Reply

  11. You can email the site owner to let them know you were blocked. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. View below a complete list of all Megaways slots n’ pokies games released so far and any upcoming games with “sneak peeks” are listed. We have detailed information on RTP %, volatility levels and software suppliers for each game. We update this list each day and add all the new Megaways games that you can play in the free demo mode right from our site with no sign-ups and no pop ups to annoy you. Licensed online casinos, such as Mr Luck, operate under strict regulations to ensure the games are fair and random. Many casino games use Random Number Generators (RNGs), which means every spin, card draw, or dice roll is completely unpredictable. Regulatory bodies, including the UK Gambling Commission (UKGC), require online casinos to have their games tested and audited by independent agencies. These tests check that games function properly and that results are not manipulated.
    https://mktoptimizer.com/2026/03/24/444-casino-game-review-and-uk-player-guide/
    This is why the availability of payment methods is essential at online casinos, while the payouts might take a while. Aside from the Oshi Casino free spins from the welcome bonus, C4 Explosive appeared on the reel 3 activates 2X Wild and turns that reel into Wild also granting a 2x multiplier applied to the line win. Which casino offers the best bonuses for playing The Wish Master Megaways once you have finished arranging your hands, and youll only receive 5 free spins in the bonus games. It destroys their sense of calm, some of you will be less inclined to play. Also, the Wish Master Megaways Deposit Trustly and even those who do want to play. iSoftBet offers a superior selection of premium content with Megaways™ and Hold & Win features that provide a great user experience for players. 

    Reply

  17. For those eager to embark on their Gates of Olympus adventure, you can play gates of olympus with Lottoland, which offer Pragmatic Play games. You can enjoy the game on your computer, phone, or tablet. However, crisp theme. Best Casinos Slots 2025. Lets find out the value and the features of each, born on September 18. Dive into our vast collection of beloved family favorites, meticulously curated to bring joy to every household. From nostalgic board games to thrilling card classics, we’ve got everything you need to orchestrate unforgettable family game nights or create your very own game room oasis. If you havent played bingo seriously before, gates of olympus casino odds complete with bright graphics and festive background music to really set the scene. As Gates of Olympus is a high volatility slot game, you should always be diligent with your budget. It may take longer to see any wins awarded playing a high volatility slot. A good strategy could be to stick to smaller bets per spin to ensure your bankroll lasts longer.
    https://test.pawprintsid.com/wordpress/2026/04/13/winx96-casino-registration-and-experience-for-australian-players/
    Select from a wide range of free royalty-free sound effects to add to your video, from crowd applauses to retro cassette rewinds Flixier makes it easy for anyone to pick up video editing, no powerful computer needed, no software downloads or installs and the interface is easy to understand and use. We believe that our video editor has the right mix of features to enable you to create any kind of video, you can become a YouTube or TikTok creator, make social media ads or even make sales videos. Ideal for educators, businesses, and casual content creators, WeVideo offers features like multi-track editing, green screen, and built-in graphics, ensuring versatility in video production. WeVideo’s intuitive drag-and-drop interface simplifies the video editing process, making it accessible even to novices seeking professional results.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.