YouTube Shows Up in Search Results More than Wikipedia: How Your Brand Can Take Advantage

in Influencer Marketing

YouTube has increased its organic visibility year over year in Google’s SERPs and recently took the #1 spot from Wikipedia. It is more important than ever to optimize your videos for Google and YouTube. According to SEJ or searchenginejournal.com, your YouTube audience is twice as likely to be early adopters, agreeing that “I am among the first of my friends and colleagues to try new products.” And your YouTube audience is 1.8x more likely to be influencers, agreeing that “people often come to me for advice before making a purchase.”

Find Best-Match YouTube Influencers for Your Brand

It is critical to find the best influencer for your brand because they are the link between a brand and its market awareness. Sideqik can find the best influencer for your needs because we provide demographic data that includes age ranges, gender, race, density by location to identify local or regional followers and income level. We also provide information about brand affinities and areas of interest of your influencer’s followers.

Sideqik’s Authenticity Score can also tell you how many of your influencer’s followers are real people who engage, instead of just dummy accounts or bots.

Create New and Engaging Content

The goal for your brand should be to create new and engaging content. David Dobrik is a great example of how to create partnerships between brands and influencers that are based on long-term relationships instead of transactional exchanges. He found early success on the video-sharing platform Vine, before creating a vlog-oriented YouTube channel. Several brands created a unique partnership with Dobrik that his fans look forward to watching regularly.

Create Content for Both YouTube and Search Engine Users

The key to YouTube marketing is getting videos ranked in both YouTube and Google searches to create an automated flow of people finding your videos. If YouTube content is showing up in search engine results, it’s important to use your search engine keyword research in the content brainstorming for videos. Optimizing your video content for both SEO and social media engagement is essential.

Take YouTube “SEO” into Consideration

YouTube SEO is essential to help you succeed in your marketing efforts on this video platform. A key component of YouTube SEO is harnessing the power of your video’s text. The best way for your brand to get recognized is to optimize video titles, descriptions, and tags for YouTube searchers. The title of your video should be at least 5 words long so you can include your full keyword without keyword stuffing. The longer and more detailed your video description, the better you will be able to rank for relevant searches. Targeted tags help you rank for your target keyword and also get you to show up more often as a related video.YouTube SEO has the potential to impact your rankings in search if you do video SEO properly. Google owns YouTube and often displays videos in relevant search results.

Learn how Sideqik helps big brands improve influencer marketing.

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Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.