In this digital age, there are multiple ways to interact and engage with your online audience. From Instagram Direct Messages to Facebook Messenger, people have all types of ways to connect with other users on various platforms.
One of the newer online communication platforms, YouTube Super Chat, is making waves in the video content community, and it is time creators began utilizing this platform to its full potential.
YouTube Monetization Changes Affect Small Creators
YouTube, like many platforms out there has gone through changes over the years in an effort to expand and improve. However, one change made in early 2018 caused an uproar among small content creators.
Thanks to a few controversial content creators hitting the news, YouTube changed its policies on how videos would be monetized on the site. Larger channels included in their Google Preferred program are now reviewed with a much closer eye for ad friendliness.
On the flip side, smaller channels ended up being dealt a pretty bad hand during this wave of change. Under the new guidelines created in 2018, channels must have 1,000 subscribers and over 4,000 hours of watched content within the last year to be able to receive ad revenue from their YouTube content. In previous years, creators only needed 10,000 total views to be able to gain revenue and run ads on their videos.
While these moves were made to comfort advertisers from their worries of being associated with conversational videos and channels (thanks, Logan Paul), it ended up making it increasingly difficult for smaller creators to be eligible for ad revenue.
What is YouTube Super Chat?
The YouTube Super Chat feature allows viewers to pay to pin a comment during live streams. When you visit a live stream, you should see a dollar bill symbol within the chat window. By clicking this button, you can access a dollar amount you would like to send a Youtuber. Your comment becomes featured and highlighted as a pinned comment in the scrolling live chat. The higher you pay, the longer your comment gets pinned in the chatbox. Visitors to the live chat can pay anywhere from $1 to $500 per comment.
The money generated by the chat gets paid to the creator, but not without going through YouTube/Google first. Google/YouTube keeps about 30% of the money earned through the Super Chat.
Besides that, it completely changes the revenue game for those smaller channels that got the short end of the stick during the ad changes for content creators. Through live chats and the Super Chat feature, channels that previously made zero revenue or income have the opportunity to engage with their audience through live videos and make money at the same time.
How Influencers Can Use Super Chat
YouTube Super Chat’s focus is to encourage creators to expand the content they share online and promote live stream broadcasts. Livestreams often show increased audience engagement more so than pre-recorded and scheduled content. Chatters can participate in what is happening during that exact moment with the creator instead of waiting for a comment reply.
Influencers and creators can also reward Super Chat participants through shoutouts during their broadcasts. This could lead to more devoted fans of the influencer and potentially lead to more donations through the Super Chat for additional attention. In general, live broadcasts help creators seem more approachable, less remote and in general, more accessible to the public.
Another major way influencers can utilize Super Chat is to gain the attention of potential sponsors. Super Chat live streams provide clear engagement metrics, great for pitching companies for brand partnerships. This data can be used as a guide to brands to show how engaged and excited an influencer’s audience is. It could lead to sponsorships of future live streams and additional brand promotion.
While Super Chat may be a little behind a sponsored Instagram post in terms of popular options for revenue, this option could be the perfect fit for an influencer promoting your brand or product. Take time to review if this option is right for you as a content creator or brand!
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