Founded in 2012, Sideqik’s platform provides data analysis to help provide context to brand marketers around their market, competition, and consumers. Sideqik’s influencer marketing analytics empower brands to discover new influencers, manage the relationships with influencers they already have, and measure the results of carefully crafted campaigns. The platform works with brands in every step of social media engagement, starting with engaging with fans and ending with the measurement of sales and results. The company’s highly developed capabilities in artificial intelligence, natural language processing, and machine learning provide context and understanding to social media marketing, better enabling brands to do what they do best. Sideqik’s customers include Coca-Cola, Home Depot, Logitech, Procter & Gamble, TV Guide, and Universal Studios.