4 Ways to Measure ROI in Influencer Marketing (and more!)

ways to measure ROI in influencer marketing

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

How to Reach Out to Influencers in Six Steps

How to reach out to influencers

So you know you want to include influencers in your marketing strategy. Why wouldn’t you with returns so high? But you’ve come to an impasse. You don’t know how to reach out to influencers. Well if sending that perfect DM or email is your sticking point, read on! We have a step-by-step breakdown of how […]

Influencers, Pinterest is making it easier than ever to grow your brand

Pinterest new profiles

There’s a new influencer hotbed in town, now that Pinterest is revamping its platform with marketing in mind. Pinterest has added a number of new features aimed at giving influencers more control over their platform. New profile, new insights Pinterest’s new profile has a dynamic cover image that lets you highlight the content you want […]

4 Effective Ways To Connect Your Brand With Influencers

If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

How to Use Your Customer’s Voice to Create Powerful Content that Converts

Websites for reviews

By Jordan McElwain Have you ever wondered what people did before the digital and social age — before we were able to go online and see the reviews for a restaurant or product before spending our hard-earned money on something that won’t do the job? Word of mouth marketing isn’t a new concept, but it […]

How DXRacer is using influencers to build brand trust

At Sideqik, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they’re using influencers to engage with their audiences. Sideqik: How does DXRacer approach influencers? […]

Here’s what Coca-Cola has to say about influencer marketing — Case Study

Coca-Cola influencer content

Here at Sideqik we think our customers know best. Ahead of publishing our case study with Coca-Cola, we sat down with Alban Dechelotte, Coke’s Senior Marketing Manager in charge of entertainment to talk about how they use influencers to see huge results. Sideqik: How long has Coca-Cola been involved in Influencer Marketing? Alban Dechelotte: For […]

Six steps to take control of your influencer program

Influencer marketing is growing, with many successful brands in both the B2B and B2C space replacing some of their traditional marketing strategies with influencer programs. It makes sense. Word of mouth has always been a powerful driver in making sales and according to Nielsen, 92 percent of consumers trust online content created by their peers […]

How to make influencer marketing work for your B2B company

A photo of the great barrier reef taken on a trip sponsored by Microsoft.

When people think of influencer marketing, they probably thing of B2C companies. A brand offers a free product to a familiar social media face and their fans jump at the chance to purchase an influencer-approved item. But influencers can work for B2B marketing as well. A different approach When B2B businesses launch influencer campaigns, the […]

Employee Perspective: How B2B marketers can catch up on influencer marketing

Sideqik Director of Sales Rylan Albach has watched companies from all industries wade into influencer marketing. Below is a portion of his personal blog on how B2B businesses can use influencers just like consumer-facing companies. The blog has been edited for length and clarity. B2B marketing has been pretty boring for a while. Everyone is […]