The Marketing Scoop Week of August 11

QUOTE OF THE DAY

“People don’t buy what you do, they buy why you do it.”

– Simon Sinek

 

THIS WEEKS SCOOP


 

GOOGLE TRANSFORMS YOUTUBE AD-BUYING EXPERIENCE


THE SCOOP

If you’re looking to buy a YouTube ad, look closer. Google is limiting the way marketers can buy ads on YouTube.

THE DETAILS

Google is giving AdX (Google Ad Exchange) the big ‘ole red X when it comes to buying YouTube advertisements. Instead, YouTube’s parent company plans to steer marketers in the direction of TrueView ads, the skippable video ads that make up 85 percent of YouTube’s in-stream ads. Furthermore, TrueView ads are only available for purchase via AdWords and Google’s side platform, DoubleClick Bid Manager (DMP).

WHY YOU SHOULD CARE

Basically, Google has just prohibited marketers from buying non-skippable video ads on YouTube. Even better, word on the street is that Google is aiming to drive marketers to using its own personal ad technology when buying YouTube ads. Could this ad change combined with the recent tweak to YouTube’s video viewing counter (the infamous +301 views!) be perceived as minor changes in a much bigger plan?

 

DOES LINKEDIN HAVE ESP? TRY SSI.


THE SCOOP

It may not be ESP, but LinkedIn is painting a pretty perfect future when it comes to helping users measure their successes. The professional networking site is giving members access to new insights into how successful they have been in promoting their professional brand and company within the network. Social Selling Index (SSI) is LinkedIn’s newest data-driven score tool. The tool measures users’ activities in four categories across the site: professional branding, finding people, engaging with insights, and building relationships. The data is then converted to rest on a 1 to 100 scale. Progress can even be measured to compare against other brands within their network and industry via the SSI dashboard.

 

TWITTER OFFERS MOST BANG FOR AD BUCKS


THE SCOOP

In the ultimate plot twist, Twitter is expanding their advertising offerings to help you save money. Yes, you read that right. The social media giant is giving advertisers two brand new ways to pay for their mobile app install campaigns: (1) optimized action bidding and (2) cost per install bidding. The way it works is basically the bidding is done on the number of installs, whereas what you pay can differ between either the app click or install. The money saver boils down to the fact that some marketers want to gain traction for their apps and installs are a most cost-efficient method to do so than app clicks. Why is Twitter willing to give you the most bang for your ad bucks? It wants to offer the most affordable option in the social ad space, of course.

GET WITH THE PROGRAM


5 BENEFITS OF AFFILIATE MARKETING

Sometimes the easiest way to draw attention to your company is to get somebody else to help you. More often than not, this help doesn’t come free. Enter: Affiliate Marketing. Affiliate marketing at its core is basically paying a group of people to advertise your product or service. Why you would want to pay an outside party to advertise on your behalf? Before you write us off, consider the 5 benefits of affiliate marketing. Continue reading…

MAKING THE MOST FROM MARKETING PARTNERSHIPS

Just because your brand’s popularity is taking off doesn’t mean your audience growth will grow as well. Sometimes your brand needs a little push in the right direction. That direction is Marketing Partnerships. Marketing Partnerships consist of two brands running a single simultaneous campaign targeted at both of their audiences. A successful campaign can potentially double your own audience and create an association of your brand within a specific industry. Before you start contacting every company around, it is important to remember that any successful marketing strategy requires plenty of planning and organization before you even send out the first email. Continue reading…

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