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Rock Band 4

See how Harmonix used Sideqik to launch an influencer marketing program for Rock Band 4 and generated community engagement, brand awareness, and product desirability.

Engage your audience throughout the buyer's journey

How Harmonix identified relevant influencers who drove online conversions through offline engagements and events.
Group of friends having fun playing Rock Band

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Learn how Sideqik helps the world’s top brands get the most out of their influencer strategy.

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The Challenge

Harmonix was releasing a new game in their flagship franchise Rock Band 4. Since Rock Band is a socially-driven game, they needed to bring their biggest fans together online and offline to ensure the hype was turned up to 11.

Enter Sideqik

After building a community comprised of their most dedicated and influential fans, Harmonix worked with Sideqik to lay the foundation to manage and streamline the recruitment process. Sideqik’s platform resulted in the recruitment of 500 influencers who uploaded 4,283 videos, and hosted 594 live events.

That's how we helped them. How can Sideqik help you?

Contact Sideqik now to learn how we help the world’s top brands get the most out of their influencer strategy.

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