Finding influencers who align with your brand values and can help you reach your goals can be overwhelming.
In this eBook, we’ll share actionable steps to identify what makes an influencer a good partner for your campaign or initiative. From evaluating their content to understanding what their engagement and demographics say about their ability to provide ROI for your brand.
In a consumer survey, Sideqik found that influencers are becoming the new “social circle” for social media users. The findings in this e-book explore influencers’ increasing sway over consumers, what drives them to follow, and what they expect from influencers in return.
We also dig into one of the industry’s biggest buzzwords today, uncovering what authenticity really means to consumers and how brands can strike the right balance to keep their audiences’ attention and win their purchases and loyalty.
Like any other form of marketing, influencer marketing is about driving results. But how can you create a scalable program if you don’t know how to define success?
This eBook will walk you through how to measure success in influencer marketing, from goal setting, to defining conversions, to measurement, to best practices, tips and tricks. Sideqik is excited to share the wisdom we’ve gained from our successful customers with you.course of a year through product deliveries and how Sideqik helped them measure the results.
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