Gaming and Esports Drive Engagement through Influencer Marketing

From streaming partnerships to game downloads, the top gaming brands use influencer marketing to build community and drive action.

Esports and gaming influencer profiles and statistics

Reach Gamers Where They Play

Sideqik’s influencer platform has more data than any other social data provider. Our platform allows brands to use our AI-powered search to find streamers and influencers on Facebook, Twitter, Instagram, Youtube, Twitch, Mixer, and more.

Screenshot of Sideqik Platform dashboard showing audience demographics

Misfits Gaming

Misfits Gaming is a global, professional esports team with players that compete in tournaments featuring games such as League of Legends, Overwatch, and more.

Using Sideqik, Misfits was able to create, maintain and increase influencer growth potential, existing influencer partnerships and brand deals while incorporating their team member metrics into their overall marketing strategy.

Particularly with esports, you want as few tools to do as many things as possible. I don’t want 10 different platforms that all overlap, I want one, two or maybe three platforms that I can do everything on. So we use Sideqik.

Matthew McCauley
Social Media and Marketing Director
Misfits Gaming Logo

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