What is attribution and how does it apply to your influencer marketing strategies? We explore the meaning of the phrase and how it affects your techniques.
From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?
As Instagram gets removes likes, influencer marketing must find new ways to measure its campaign success. Here are a few ways to work around the change.
As posting regulations continue to change, influencers must find new ways to make money. One of the newest trends is monetizing their Instagram Close Friends.
As marketing continues to evolve, the strategies get more confusing. What is affiliate marketing? What is influencer marketing? Here’s the key differences.
2019 was a big year . Now that we’re into 2020, we’ve compiled a list of influencer trends to help improve your 2020 marketing strategies–using new Sideqik data.
Digital marketing is about to enter a new decade. We analyzed current trends and determined which ones will bring your strategy success in 2020.
With updated FTC guidelines, honesty and transparency are more essential in an influencer marketing strategy. Here’s why influencer disclosure matters.
Online retailers FabFitFun utilized influencers in their marketing strategy, resulting in an increase of subscriptions for their monthly box.
It’s easy for pieces of information to get lost in a scrolling news feed. For marketers and advertisers trying to get a message across to their audiences, this causes a significant gap in their social strategies. To remedy this, Sideqik launched the Gallery feature.
Recently, YouTube released a messaging feature called Super Chat, giving more opportunities for creators and influencers to connect with their audiences.
Authenticity is important in influencer marketing. But, what happens when your influencer isn’t real? We identified five ways to spot the fakes.
