man sitting outside on laptop evaluating influencer marketing platforms

How to Evaluate an Influencer Marketing Platform

Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.

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influencer marketing product launch

Using Influencer Marketing for a Successful Product Launch

Product launches only succeed 60% of the time, according to data published in the Journal of Product Innovation & Management. With the odds barely better than a flip of the coin, it’s crucial that marketers take advantage of all the opportunities to promote a new product before, during, and after the launch phase.

With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this tool in mind.

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