How Creators Can Use YouTube Super Chat
Recently, YouTube released a messaging feature called Super Chat, giving more opportunities for creators and influencers to connect with their audiences.
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Recently, YouTube released a messaging feature called Super Chat, giving more opportunities for creators and influencers to connect with their audiences.
Authenticity is important in influencer marketing. But, what happens when your influencer isn’t real? We identified five ways to spot the fakes.
By creating a relationship-based partnership, YouTube creator David Dobrik and ticket retailers SeatGeek started an influencer marketing dream team.
An effective influencer collaboration expands your marketing efforts and the overall reach of your brand. We identified key tips to improve your strategies.
The world of esports is constantly expanding, with more people
When Sideqik talks to marketers one of the major pain points we hear repeatedly is that you want everything in the same place. Not only does it save time, but it helps you run a smooth, seamless martech stack.
Q4 is also the gateway into one of the busiest
Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.
It’s important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing strategy. Neither of these strategies is a bad one. They differ, however, in the ways that they generate authenticity.
Product launches only succeed 60% of the time, according to data published in the Journal of Product Innovation & Management. With the odds barely better than a flip of the coin, it’s crucial that marketers take advantage of all the opportunities to promote a new product before, during, and after the launch phase.
With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this tool in mind.
With more people than ever falling into the “influencer” category
Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there’s a use case that isn’t as apparent. Sports brands have to sell their team members as influencers for partnerships.
