How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing
Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have
How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with Sideqik
Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by
Expanding Your Brand Through Twitch
Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it’s live
Challenges of Influencer Marketing
Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of
Who is Most Influenced By Influencers?
More than half of the world’s population (approximately 59%) is on social media for an average of 2.5 hours a day. So when talking about
You’ve Launched an Influencer Marketing Campaign… Now What?
Launching your first influencer campaign can be a bit nerve-wracking. Once you have gotten everything in place, it might seem like you are done. You’ve
How to Measure Success in Influencer Marketing
You’ve launched your influencer marketing campaign. It is one of the fastest growing ways to reach your target audience, after all. However, without metrics to
How to Find the Right Influencers on the Right Platform
Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. After you have determined the goals