When it comes to brand awareness, there are certain influencer campaign analytics that help improve your bottom line. Here are a few that provide results.
The fitness industry adapted to digital media quickly. Now, fitness influencers are dominating social media strategies–and brands can take some notes.
What is your influencer marketing strategy missing? Sometimes it’s as simple as the data. Here’s what your campaign needs–starting with the reporting.
More people are spending money on places and experiences, resulting in a thriving travel industry. With so many travel influencers, how can brands use them?
As the esports indusry grows in size, more brands are taking notice. Here’s how Complexity Gaming uses Sideqik to stay at the front of the competition.
Sideqik is excited to announce an integration with Partnerize. Users can now measure influencer attribution, create contracts and manage affiliate payments.
Whether you’re a small group of people or employees within a larger agency, influencer marketing requires a lot of work. These tools are proven to help.
People love posting pictures of their pets and we love seeing them. More animals are becoming influencers on social media, and brands are joining the trend.
By partnering with one of social media’s biggest influencers, Pampers was able to create the ideal influencer relationship through the Teigen family and diapers.
Recently, Instagram introduced augmented reality influencer campaigns for shopping products. Will eCommerce be the future of digital marketing?
What is attribution and how does it apply to your influencer marketing strategies? We explore the meaning of the phrase and how it affects your techniques.
From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?
