
The Best of #tiktokmademebuythis, part 2
TikTok’s star continues to rise as a destination for brands and influencers to affect consumer buying habits. Let’s face it: when commercials come on while

How to Get The Most Out of Your Micro-Influencer Relationships
We’ve talked before about how, in many cases, Micro-Influencers can be more effective for sales than their larger counterparts. Their combination of authenticity and accessibility

How Can Brands Leverage Influencer Marketing in the Metaverse?
In today’s society, influencer marketing is a way for brands to leverage social media power or authority on a particular topic. This type of marketing

A Guide To Influencer Marketing For Startups And Tech Companies
The use of influencer marketing has grown enormously in recent years. Using social media to spread the word about your product or service is a

Top Live Streaming Influencers to Watch in 2022
Live streaming in gaming continues to be one of the fastest-growing forms of entertainment. This is especially true for millennials and Gen Zers. While it

Let’s Talk About Hashtags: The Most Important Marketing Symbol
If you’re on social media at all, you probably notice hashtags all over your favorite platforms. Everyone uses them, from the biggest influencers to close

How to Get More User Generated Content From Your Customers
When it comes to building brand awareness and authenticity, it’s hard to beat the ROI of content creators’ campaigns. They make it easier for consumers

Spring Forward! How Your Brand Can Capitalize on the New Season
The spring season is finally here, and there’s a lot to be excited about. Warmer weather, vacations, sporting events, festivals… the list goes on. With