For food and beverage brands, marketing balances both gaining wide-spread awareness while activating on a local level at the point of purchase. Using influencers that span global, national, and local reach allows brands to achieve goals at all levels.
The Sideqik influencer marketing platform helps food and beverage brands identify influencers that align with the brand’s message and values. Create custom experiences and easily distribute coupons and offers without development knowledge.
Our global database gives you access to over 20 million social influencer profiles ranging from celebrities and mega-influencers all the way down to nano-influencers with less than 1,000 followers across several interests. Our open platform allows you to add influencers who aren’t already in our database.
In preparation for their Cold Brew product launch, Death Wish Coffee used Sideqik to identify micro-influencers who were already fans of the brand. Before launch, they sent influencers the new product as a sneak peak.
Influencers weren’t paid or prompted to share the new product on their social media channels and did so organically.