How NYXL Expanded Their Reach to Content Creators
While it is already one of the top destinations in esports, NYXL wanted to expand its reach for recruiting new content creators. They wanted to draw from a worldwide pool of new content creators to make sure they attracted the best possible talent.
- Over 15,000 creators visited the form to learn more
- Received 40 million views on TikTok with their hashtag #YXLproject
- In the end, over 780+ total creators applied to the YXL Young Creator Program.
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Find out how NYXL received over 780 applications from content creators, while increasing their talent pool to reach more consumers. Download the NYXL Case Study today!
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