Building an Influencer Program From Scratch

building an influencer program

At Sideqik, we can’t stress enough the importance of a solid Influencer program. However, the proper organization and development of a successful Influencer program is such a large departure from traditional marketing practices that many brands are missing out.  Influencers have become the celebrities of social media and their opinions have more influence than most marketers realize. Your biggest […]

Ways Social Media Advertising Can Affect Your Bottom Line

Many small business owners and professional advertisers hail social media advertising as the holy grail of this industry. Often less expensive than paid advertising with a greater chance of word-of-mouth communication, social media advertising has a lot to offer when done correctly. Unfortunately, most people spend more time thinking about the content and execution of […]

4 Ways to Measure ROI in Influencer Marketing (and more!)

ways to measure ROI in influencer marketing

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

How to Use Your Customer’s Voice to Create Powerful Content that Converts

Websites for reviews

By Jordan McElwain Have you ever wondered what people did before the digital and social age — before we were able to go online and see the reviews for a restaurant or product before spending our hard-earned money on something that won’t do the job? Word of mouth marketing isn’t a new concept, but it […]

How DXRacer is using influencers to build brand trust

At Sideqik, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they’re using influencers to engage with their audiences. Sideqik: How does DXRacer approach influencers? […]

The Value of Sponsorship in Gaming — Sideqik Data

value of sponsorship

Everyone knows that one way to get increase brand visibility is to sponsor events that are relevant to your audience. But do you know what returns are you really getting from those dollars? We here at Sideqik believe in using data to back all assertions up. So what is the value of sponsorship? We crunched […]

Employee Perspective: How B2B marketers can catch up on influencer marketing

Sideqik Director of Sales Rylan Albach has watched companies from all industries wade into influencer marketing. Below is a portion of his personal blog on how B2B businesses can use influencers just like consumer-facing companies. The blog has been edited for length and clarity. B2B marketing has been pretty boring for a while. Everyone is […]

5 Steps To Launching A Successful Influencer Campaign

[av_image src=’’ attachment=’16999′ attachment_size=’full’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’][/av_image] [av_textblock size=” font_color=” color=” admin_preview_bg=”] When creating an influencer campaign it is important to understand that there are a lot of moving pieces which you will need to manage. If you are recruiting influencers and building a network, the […]

How to manage Brand Ambassadors

As we have discussed before, brand ambassadors are important regardless of the size of your company. When trying to attract new customers it is important create unique content on a regular basis and one of the best methods to ensure steady content is through a well developed brand ambassador program. By managing Brand Ambassadors efficiently you […]

How To Launch A Successful Advocate Program

At Sideqik we believe there is power in numbers, especially when it comes to people. The more people united toward a common goal, the more likely that goal will be accomplished. Generally, companies will rely on their marketing department to rally the troops, but they might be missing an opportunity. More companies are starting to […]

How to Find the Right Influencer for Your Brand

Find Your Influencer

There’s no denying that social media is an integral part of our daily lives. What was once branded as a way to simplify the process of communication, has transformed into an online extension of the world around us. Anything we can do in the physical world can by done online. Though the possibilities are endless, there is […]

Defining and Attracting Your Ideal Brand Ambassador

Definition is Everything

Recall that in our last blog post, we discussed how to use modern social tools to transform your customer base into your very own brand ambassadors. However, this is only half the battle. Defining your ideal brand ambassador and knowing how to attract them to your program are essential elements to your marketing strategy. In […]