4 Ways to Measure ROI in Influencer Marketing (and more!)

ways to measure ROI in influencer marketing

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

How to Reach Out to Influencers in Six Steps

How to reach out to influencers

So you know you want to include influencers in your marketing strategy. Why wouldn’t you with returns so high? But you’ve come to an impasse. You don’t know how to reach out to influencers. Well if sending that perfect DM or email is your sticking point, read on! We have a step-by-step breakdown of how […]

Is the future of influencer marketing virtual reality influencers?

Virtual Reality Influencer Miquela

There are pretenders in our midst. There are fakes mixed in with the usual trove of influencers. They look like them. They attend Coachella and take perfectly filtered photos. But it’s not real. Last week many people were suddenly introduced to an influencer named @LilMiquela, aka Miquela Sousa. She looks just like you think she would, […]

4 Effective Ways To Connect Your Brand With Influencers

If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

How to Use Your Customer’s Voice to Create Powerful Content that Converts

Websites for reviews

By Jordan McElwain Have you ever wondered what people did before the digital and social age — before we were able to go online and see the reviews for a restaurant or product before spending our hard-earned money on something that won’t do the job? Word of mouth marketing isn’t a new concept, but it […]

How DXRacer is using influencers to build brand trust

At Sideqik, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they’re using influencers to engage with their audiences. Sideqik: How does DXRacer approach influencers? […]

How Celebrities and Influencers Elevated the 2018 NBA All-Star Game

If you’ve been on social media recently you may know it was the 2018 NBA All-Star Game on Sunday. What you might not have realized, is that the game was primed for influencer content. Influencers ranging from celebrities to NBA superfans helped invigorate coverage of the game and ultimately paid off. The 2018 NBA All-Star […]

Influencer Interview Series: Experience luxury with Mario Monforte

Mario Monforte is a men’s fashion and luxury influencer who has been in the game for more than ten years. Sideqik chatted with the prolific blogger to talk about how he works with brands to help define a luxury lifestyle. Mario speaks Spanish but was kind enough to do this interview anyway. As such, some […]

Employee Perspective: How B2B marketers can catch up on influencer marketing

Sideqik Director of Sales Rylan Albach has watched companies from all industries wade into influencer marketing. Below is a portion of his personal blog on how B2B businesses can use influencers just like consumer-facing companies. The blog has been edited for length and clarity. B2B marketing has been pretty boring for a while. Everyone is […]