How DXRacer is using influencers to build brand trust

At Sideqik, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they’re using influencers to engage with their audiences. Sideqik: How does DXRacer approach influencers? […]

How to use the internet to succeed at event marketing

If you’re at all involved in gaming online, you probably heard that BlizzCon was last weekend. That annual celebration of all thing Blizzard Entertainment draws more than 35,0000 attendees and hundreds of brands looking to grab their interest. While swag and eye-catching booths are important, the key to event marketing starts at the computer. Example: […]

Counter-Strike’s YouTube problem and what it means for gaming influencers

value of sponsorship

YouTube paid a pretty penny to have exclusive display rights for the ESL Pro League, an elite collection of competitive Counter-Strike: Global Offensive players, but numbers show the move may not be paying off. The site esportsranks reports that viewership on Pro League matches has declined compared to previous years when the league played on […]

10 Rules of eSports Websites

There are so many eSports organizations and so many of them have bad websites. There are many rules of the web that you have to follow no matter what industry you are in. In the infographic below, we outlined the 10 Rules of eSports Websites. Have more rules or things you have noticed on eSports […]

The $1bn eSports Industry

esports industry

Organized video game competitions, or eSports, are quickly growing into a major segment of the electronic entertainment industry. Coca-Cola, American Express, and Samsung are just a few of the major corporations that  are already getting involved in the eSports industry and some, such as Intel, are hosting their own global tournaments. We have been working with […]

The Top Twitch Streamers Infographic

Twitch streamers are relatively new to the influencer marketing community, but they are definitely here to stay. With the rapid growth of eSports, Twitch has grown bigger than ever and has taken over the game streaming industry. After being bought by Amazon in late 2014, Twitch reached over 16 billion minutes watched per month. With such […]

Why Even YouTube Needs A Marketing Strategy

As we have previously covered, live streaming video games is a big industry with some major corporations involved. YouTube Gaming, which has been live for 2 weeks,  was initially marketed as a major competitor to Twitch, who sees 100 millions visitors every month, but YouTube Gaming is quickly becoming a living example of how a […]

YouTube’s Entry into Streaming

In what is quickly becoming the plot of HBO’s Silicon Valley, YouTube announced on June 12th the launch ofitss new game streaming platform. With Twitch having its first major competitor, the Google backed YouTube Gaming is going to signify a major shift in the electronic entertainment industry. Judging just by the numbers from 2014, with […]

The NEW $1bn Industry: eSports

esports industry

Organized video game competitions, or eSports, are quickly growing into a major segment of the electronic entertainment industry. Coca-Cola, American Express, and Samsung are just a few of the major corporations that  are already getting involved and some, such as Intel, are hosting their own global tournaments. We have been working with some of the […]