It’s easy for pieces of information to get lost in a scrolling news feed. For marketers and advertisers trying to get a message across to their audiences, this causes a significant gap in their social strategies. To remedy this, Sideqik launched the Gallery feature.
Recently, YouTube released a messaging feature called Super Chat, giving more opportunities for creators and influencers to connect with their audiences.
For years I’ve been striving to align my passions with my career. I was told so many times, “give it time, sometimes you just have to do things to get to where you want to be,” but I couldn’t wait or fathom waking up not doing something I loved. With that in mind, I […]
Influencer marketing is one of the most powerful strategies available to eCommerce brands today. That’s because the backbone of the practice is word-of-mouth–the most epic of drivers for business results. As research from Twitter has shown, “…nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from […]
Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]
If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]
Influencer marketing is growing, with many successful brands in both the B2B and B2C space replacing some of their traditional marketing strategies with influencer programs. It makes sense. Word of mouth has always been a powerful driver in making sales and according to Nielsen, 92 percent of consumers trust online content created by their peers […]
The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]
Influencer Marketing is Growing at an Unseen Rate 2017 has been the year of influencer marketing and, based on this study, it isn’t going anywhere but up. Brought to you by our friends at Influencer Marketing Hub, this infographic will make influencer marketing a top priority for your marketing initiatives if it isn’t already. Looking to […]