Sideqik Galleries: Give Your Content New Life

in Company, Influencer Marketing, Influencer Programs

We are in an age of oversaturation. With so much content thrown out on various social media platforms every hour of the day, it’s easy for specific pieces of information to get lost in the mix. For marketers and advertisers trying to get a message across to their audiences, this causes a significant gap in their social strategies. To remedy this, Sideqik launched the Galleries feature.

Sideqik Galleries allows you to extend your social media influencer campaigns by aggregating a feed of social media content based on campaign, promotion, keywords, or manually selected items. After customizing your Galleries to suit your specific needs, Sideqik generates a JavaScript code that you can embed into your website and other online properties.

Instead of letting your images disappear into a feed, here’s how Galleries can improve the presentation of your social media content.

Sideqik Galleries: Walkthrough

Customize Your Content

Using Sideqik Galleries, you can customize the way that your content is displayed on both your desktop and mobile devices. Once you choose the number of rows in your Galleries and your ideal image size, Sideqik generates a scrolling list of content that you can then place in order from newest to oldest, or vice versa.

The result is an easy-to-navigate gallery of cultivated images, grouped to suit your needs. Galleries also allows you to group your image sets by specific promotional campaigns, allowing you to showcase the social media content produced through certain promotions.

Highlight User Generated Content

With so many social media users in the world, it can be difficult to find the content produced by your followers or fans. Sideqik Galleries connects to social media channels like Instagram, Twitter, Pinterest and more, letting you pull image content from all the available platforms.

This allows you to highlight your own content or content created by other users in a scrolling list. You can put an emphasis on what you want, without the distractions of other users and irrelevant content. For promotional campaigns, Galleries can group your content and the content of social media users interacting with your promotion into a single place.

Increase Your Reach

Since network algorithms are always changing, once a post is published to a social news feed it can lose its momentum and reach within hours. Your images can get buried, or you can give it a second life.

Galleries compiles your ideal content onto your website or other online properties, where users can access it without having to scroll through a feed of irrelevant posts. Having your posts exist in another location besides a feed also provides an easy point of reference for future campaigns.

Easily Moderate Content

Before exporting your Galleries to embed into your webpage, Sideqik allows you to moderate the content generated for the Gallery. You can easily approve or reject certain images from appearing in your live Galleries, based on the criteria you create for each of your campaigns.

Depending on the message and impression of each promotion, you can edit your Galleries to only show the content that has been approved by your brand.

In short, Sideqik Galleries presents a solution to the problem of too much content.

You can customize the way your Galleries look on web and mobile devices, and the order in which your content appears.

You can pull both your content and content from your followers from any social network, making your Galleries an inclusive, one-stop-shop for content relevant to your promotions.

You can create a permanent installation in your website or online property that gives your content a second life.

You can moderate the content you display by an easy approval or rejection process so your content fits the image you’re trying to build.

Interested? Contact our team to learn how Sideqik can help you streamline and grow your influencer marketing program.

Bio
Latest Posts

Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.