Sideqik Stories: From Fitness Influencer to Influencing Business

For years I’ve been striving to align my passions with my career. I was told so many times, “give it time, sometimes you just have to do things to get to where you want to be,” but I couldn’t wait or fathom waking up not doing something I loved.   With that in mind, I […]

Influencer Interview Series: Let’s Talk YouTube with Marissa Rachel

In this installment of our influencer interview series we’re talking to Marissa Rachel and Shanna Lisa of the YouTube channel Marissa Rachel. This sister duo has racked up 1.6 million subscribers with their content aimed at U.S. women aged 18 to 24. We talked to them about how they’ve grown their channel, how to work […]

What Should you Pay Influencers for their Work?

There are many ways to work with influencers. You can offer them free product, only work with true brand advocates, or co-create content. But as many influencers look to turn their social media into their full-time job, a common question comes up. What should you pay influencers for their work? A recent decade-long study by a professor […]

How to Reach Out to Influencers in Six Steps

How to reach out to influencers

So you know you want to include influencers in your marketing strategy. Why wouldn’t you with returns so high? But you’ve come to an impasse. You don’t know how to reach out to influencers. Well if sending that perfect DM or email is your sticking point, read on! We have a step-by-step breakdown of how […]

Is the future of influencer marketing virtual reality influencers?

Virtual Reality Influencer Miquela

There are pretenders in our midst. There are fakes mixed in with the usual trove of influencers. They look like them. They attend Coachella and take perfectly filtered photos. But it’s not real. Last week many people were suddenly introduced to an influencer named @LilMiquela, aka Miquela Sousa. She looks just like you think she would, […]

Influencers, Pinterest is making it easier than ever to grow your brand

Pinterest new profiles

There’s a new influencer hotbed in town, now that Pinterest is revamping its platform with marketing in mind. Pinterest has added a number of new features aimed at giving influencers more control over their platform. New profile, new insights Pinterest’s new profile has a dynamic cover image that lets you highlight the content you want […]

The power of one influencer’s voice: How Kylie Jenner burned Snapchat

Kylie Jenner Snapchat

It’s 4:50 p.m. EST on Feb. 21. Just another day for the social platform favored by teens, Snapchat. Then disaster strikes. Megastar Kylie Jenner tweets “Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” In the distance, sirens are blaring. One innocuous tweet from a reality […]

Influencer Interview Series: Experience luxury with Mario Monforte

Mario Monforte is a men’s fashion and luxury influencer who has been in the game for more than ten years. Sideqik chatted with the prolific blogger to talk about how he works with brands to help define a luxury lifestyle. Mario speaks Spanish but was kind enough to do this interview anyway. As such, some […]

Top beauty influencers and what they’re doing right

Makeup brushes

1. Huda Kattan aka @HudaBeauty #tb Halloween 2016 What tutorial should I do for Halloween this year? I need inspiration darlings, I would love to hear your feedback ❤️ A post shared by Huda Kattan (@hudabeauty) on Oct 11, 2017 at 6:47am PDT Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, […]

Bots, brands, algorithms: Debunking one influencer’s complaints

silhouette face on white background

If you get our email newsletter (which you should!) you’ve seen that Digiday talked to an anonymous fashion influencer who had some harsh words about the industry. Among the influencer’s complaints was the prevalence of bots, and perceived corporate pressure to get more engagement — even if you have to pay for it. Some of […]

What you need to know about FTC compliance when it comes to influencer campaigns

FTC compliance banner

The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]

2017’s Rise of Influencer Marketing

Influencer Marketing is Growing at an Unseen Rate 2017 has been the year of influencer marketing and, based on this study, it isn’t going anywhere but up. Brought to you by our friends at Influencer Marketing Hub, this infographic will make influencer marketing a top priority for your marketing initiatives if it isn’t already. Looking to […]