Since the pandemic started in 2020, e-commerce has boomed and shows no signs of stopping. It is more important than ever that online businesses are prepared for the change in marketing strategies to accommodate this. Surveys have shown that consumers are still buying most of their holiday gifts online with less strict brand loyalty. That means there is an opportunity for new brands to catch the attention of new customers.
Influencer marketing is key when it comes to boosting sales via social media, but it can be tricky to navigate. You have to be specific when creating your marketing plan so as not to come off as inauthentic, but also not too personal. There are a few things to consider when creating this strategy.
Which social media platforms do you want to focus on?
Social media is NOT just social media. Each platform has its own quirks and audiences (even if the same customers are on multiple platforms). They go to a specific platform to get a certain type of content. When choosing a particular platform, you should consider the demographic of your consumers. Not all platforms will be perfect for your brand.
YouTube is aimed at longer-form content allowing your brand to tell a story and get more personal allowing you to create more trust with your audience. Instagram is heavy on visual content, which is perfect for showcasing your products. With tagging, customers can now be redirected to purchase straight from the app. TikTok is perfect for allowing creators to share your products with their own personality and flare causing more interaction and connection to the audience.
Which influencers should you choose?
Varying the types of creators and content that you work with can be a huge benefit. Mega influencers will have a lot of reach because of their larger audience. However, micro influencers tend to have a more genuine and actionable fanbase. You will want to consider what kind of content the influencers are creating. For example, static posts on Instagram are not receiving the same attention or reach as video. Plus, a certain level of creativity with content should be given to creators as they know their audience best and what will most likely get results.
Ultimately, you need to think about your audience and what and who will attract them. The market is yours for the taking. You just need to be open to using new tactics to reach them. If you are ready to get started with your own influencer marketing strategy, allow us to show you how easy it can be with us. You can get started here.