https://www.sideqik.com/wp-content/uploads/2018/01/jeremy-bishop-262124.jpg 3648 5472 Emily Overholt https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Emily Overholt2018-01-23 13:57:082018-11-02 14:30:04Here's what Coca-Cola has to say about influencer marketing — Case Study
Here at Sideqik we think our customers know best. Ahead of publishing…
https://www.sideqik.com/wp-content/uploads/2019/12/photo-of-people-having-selfie-3228766.jpg 4000 6000 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-12-11 11:00:092019-12-11 12:55:35Here’s 5 Ways to Spot a Fake Influencer
Authenticity is important in influencer marketing. But, what happens when your influencer isn't real? We identified five ways to spot the fakes.
https://www.sideqik.com/wp-content/uploads/2019/11/szabo-viktor-UfseYCHvIH0-unsplash.jpg 3948 5922 Maria Lewczyk https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Maria Lewczyk2019-12-05 11:00:402019-12-12 14:13:12How David Dobrik and SeatGeek Created the Influencer Partnership
By creating a relationship-based partnership, YouTube creator David Dobrik and ticket retailers SeatGeek started an influencer marketing dream team.
https://www.sideqik.com/wp-content/uploads/2019/12/two-woman-and-one-man-looking-at-the-laptop-1036641.jpg 3456 5184 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-12-03 11:00:542019-12-03 09:55:14How to Create Effective Influencer Collaborations
An effective influencer collaboration expands your marketing efforts and the overall reach of your brand. We identified key tips to improve your strategies.
https://www.sideqik.com/wp-content/uploads/2019/12/photo-of-person-typing-on-computer-keyboard-735911.jpg 4016 6016 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-12-02 13:00:462019-12-02 13:17:36How Misfits Gaming Uses Sideqik to Increase Influencer Potential
The world of esports is constantly expanding, with more people…
https://www.sideqik.com/wp-content/uploads/2019/11/people-at-a-table-for-a-meeting.jpg 853 1280 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-11-19 09:25:182019-12-02 16:51:20Sideqik Forms: Your Influencer Marketing All in One Place
When Sideqik talks to marketers one of the major pain points we hear repeatedly is that you want everything in the same place. Not only does it save time, but it helps you run a smooth, seamless martech stack.
https://www.sideqik.com/wp-content/uploads/2019/11/adult-beautiful-elegant-eyewear-291762.jpg 3457 5185 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-11-14 13:00:082019-11-14 12:34:16How to Include Influencers in Your Black Friday and Cyber Monday Marketing Campaigns
Q4 is also the gateway into one of the busiest shopping weekends…
https://www.sideqik.com/wp-content/uploads/2019/11/man-sittig-outside-on-laptop-evaluating-influencer-marketing-platforms.jpg 853 1280 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-11-13 11:17:062019-11-07 09:25:15How to Evaluate an Influencer Marketing Platform
Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.
https://www.sideqik.com/wp-content/uploads/2019/11/woman-smiling-relationship-influencer-marketing.jpg 2384 4240 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-11-07 10:03:072019-11-07 09:11:39How to Build a Relationship-Based Influencer Marketing Strategy
It's important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing strategy. Neither of these strategies is a bad one. They differ, however, in the ways that they generate authenticity.
https://www.sideqik.com/wp-content/uploads/2019/09/influencer-marketing-product-launch.jpg 2240 3360 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-10-28 05:24:082019-09-23 11:08:24Using Influencer Marketing for a Successful Product Launch
Product launches only succeed 60% of the time, according to data published in the Journal of Product Innovation & Management. With the odds barely better than a flip of the coin, it’s crucial that marketers take advantage of all the opportunities to promote a new product before, during, and after the launch phase. With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this tool in mind.
https://www.sideqik.com/wp-content/uploads/2019/09/influencer.jpg 963 1262 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-10-21 10:07:362019-09-30 10:10:24What is an Influencer?
With more people than ever falling into the “influencer”…
https://www.sideqik.com/wp-content/uploads/2019/09/national-soccer-game.jpg 850 1280 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-10-14 11:08:332019-09-27 13:11:223 Reasons Sports Brands Rely on Influencer Marketing
Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.
https://www.sideqik.com/wp-content/uploads/2019/10/tiktok-influencer-marketing.jpg 853 1280 Nancy Rothman https://www.sideqik.com/wp-content/uploads/2019/08/sideqik-logo-white-300x88.png Nancy Rothman2019-10-07 06:14:462019-09-23 11:08:17Can TikTok Work for Influencer Marketing?
ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there’s a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.