Coca-Cola influencer content

Here's what Coca-Cola has to say about influencer marketing — Case Study

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Here at Sideqik we think our customers know best. Ahead of publishing…
national soccer game

3 Reasons Sports Brands Rely on Influencer Marketing

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Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.
tiktok influencer marketing

Can TikTok Work for Influencer Marketing?

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ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there’s a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.
brand voice

How to Maintain Your Brand Voice in Influencer Marketing

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Your voice expresses your brand's personality. This is the case…
coffee

Organic Influencer Marketing: Turning Influencers into Advocates

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Based on the traditional playbook, influencer marketing inherently…
impact radius and sideqik influencer marketing ROI

New Integration: Tracking How Influencers Make an Impact

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More than 60% of marketers measure influencer marketing ROI with…
b2b influencer marketing

Can Influencer Marketing Work for B2B Industries?

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Instagram influencer marketing spend is expected to hit ~$8 billion…

Social Media Content Marketing: How to Include Influencers in Your Strategy

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The rise of ad blockers and stricter ad terms and conditions…

Online Influencers: Influencer Marketing Beyond Social Media

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Marketers are vastly more familiar with influencers through social…
The 21st Century Social Circle Ebook

[NEW DATA] Influencers are the New Social Circle: What it means for influencers

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Social media technology has come a long way since Facebook’s…
corsair streamer

Corsair, Influencers, and the Creation of an Influencer Network

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There’s a difference between reading about the positive impact…
sideqik integrations

An Introduction to Sideqik Integrations: Making Your Workflow Easier

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The plethora of marketing tools available online today makes…

The End of Vanity Metrics: What Brands Should Do If "Likes" Disappear

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A fundamental part of Instagram is the ability to “like”…