Coca-Cola influencer content

Here's what Coca-Cola has to say about influencer marketing — Case Study

Here at Sideqik we think our customers know best. Ahead of publishing…

Here’s 5 Ways to Spot a Fake Influencer

Authenticity is important in influencer marketing. But, what happens when your influencer isn't real? We identified five ways to spot the fakes.

How David Dobrik and SeatGeek Created the Influencer Partnership

By creating a relationship-based partnership, YouTube creator David Dobrik and ticket retailers SeatGeek started an influencer marketing dream team.

How to Create Effective Influencer Collaborations

An effective influencer collaboration expands your marketing efforts and the overall reach of your brand. We identified key tips to improve your strategies.

How Misfits Gaming Uses Sideqik to Increase Influencer Potential

The world of esports is constantly expanding, with more people…
people at a table for a meeting

Sideqik Forms: Your Influencer Marketing All in One Place

When Sideqik talks to marketers one of the major pain points we hear repeatedly is that you want everything in the same place. Not only does it save time, but it helps you run a smooth, seamless martech stack.

How to Include Influencers in Your Black Friday and Cyber Monday Marketing Campaigns

Q4 is also the gateway into one of the busiest shopping weekends…
man sitting outside on laptop evaluating influencer marketing platforms

How to Evaluate an Influencer Marketing Platform

Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.
woman smiling relationship influencer marketing

How to Build a Relationship-Based Influencer Marketing Strategy

It's important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing strategy. Neither of these strategies is a bad one. They differ, however, in the ways that they generate authenticity.
influencer marketing product launch

Using Influencer Marketing for a Successful Product Launch

Product launches only succeed 60% of the time, according to data published in the Journal of Product Innovation & Management. With the odds barely better than a flip of the coin, it’s crucial that marketers take advantage of all the opportunities to promote a new product before, during, and after the launch phase. With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this tool in mind.

What is an Influencer?

With more people than ever falling into the “influencer”…
national soccer game

3 Reasons Sports Brands Rely on Influencer Marketing

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.
tiktok influencer marketing

Can TikTok Work for Influencer Marketing?

ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there’s a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.