With brands poised to spend up to $15 billion on influencer marketing by 2022, many are faced with a key decision: manage influencer marketing in-house or hire an outside agency. Each has its pros and cons that should be taken into consideration based on the needs of your business and brand. So, should you bring […]
When MSI, a trusted manufacturer of advanced custom gaming computers and peripherals, needed to supercharge engagement with their audience, they turned to the streamers their audience loves most. But designing and executing their influencer campaign in a way that was impactful and measurable wouldn’t be easy. That’s when they partnered with Sideqik, leveraging the unique […]
At Sideqik, we’re always happy when we can help a business improve their success and reach more customers than ever. But it can be even more rewarding when we’re able to help an organization with a vitally important social mission. That’s exactly what happened when we teamed up with Feel Good Voting, an organization whose […]
How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with Sideqik
Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games. Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]
It’s the fastest-growing and most influential social network of 2020, and now it’s fully supported in our industry-leading influencer marketing platform. That’s right— TikTok influencer search has come to Sideqik. Sideqik clients who want to take advantage of TikTok’s massive, 800 million-user reach can now apply all of our advanced search, reporting, and campaign optimization […]
Social issues are being pushed to the forefront of public conversation in a powerful way we haven’t quite seen in this millennium. One of the ways that proponents and supporters of social justice are turning the microscope on our culture is by forcing large businesses and industries to own up to potential unjust practices and […]
Working with Sideqik and having access to this platform saved my team full days of online research and analysis. This data available in the product streamlined the cumbersome process on the front end and helped us tell a more meaningful story at the end. Jennifer Erdman, Uspech Marketing When one of Amazon’s latest docuseries Streaming […]
The word we’re hearing over and over again right now? Unprecedented. As marketers are settling into their new normal – some shifting to fully remote environments – there is still a lot of uncertainty around what is next. The biggest question we hear from our peers and clients is, “How do I speak to my […]
Join our panel of speakers as we discuss the current events around the coronavirus pandemic and how brands are staying connected…the right way. Interested in learning more? Reach out here: https://www.sideqik.com/get-started PanelistsRandi Drake, VP Customer SuccessNancy Rothman, VP MarketingZubair Hossain, Sr. Customer Success ManagerDenae Olberding, Senior Customer Enablement Manager
The Wild West of influencer marketing is over. By using these data-driven strategies, your brand can protect itself against influencer fraud with numbers.
Esports is a growing industry with influencers, brands and more. To keep up with the competition, non-endemic brands should consider esports partners.
In order to do influencer partnerships successfully, DTC brand Casper has to know which partners are safe to work with–and which are right for their brand.