Agency and In-House Influencer Marketing: Pros and Cons

influencer agency

With brands poised to spend up to $15 billion on influencer marketing by 2022, many are faced with a key decision: manage influencer marketing in-house or hire an outside agency. Each has its pros and cons that should be taken into consideration based on the needs of your business and brand.  So, should you bring […]

Customer Spotlight: How Sideqik’s API Helped MSI Engage Fans with a One-of-a-Kind Contest

When MSI, a trusted manufacturer of advanced custom gaming computers and peripherals, needed to supercharge engagement with their audience, they turned to the streamers their audience loves most. But designing and executing their influencer campaign in a way that was impactful and measurable wouldn’t be easy. That’s when they partnered with Sideqik, leveraging the unique […]

How Sideqik Helps Feel Good Voting Reach Their Audience to Influence Social Change

At Sideqik, we’re always happy when we can help a business improve their success and reach more customers than ever. But it can be even more rewarding when we’re able to help an organization with a vitally important social mission. That’s exactly what happened when we teamed up with Feel Good Voting, an organization whose […]

Announcing TikTok Support in Sideqik!

It’s the fastest-growing and most influential social network of 2020, and now it’s fully supported in our industry-leading influencer marketing platform. That’s right— TikTok influencer search has come to Sideqik. Sideqik clients who want to take advantage of TikTok’s massive, 800 million-user reach can now apply all of our advanced search, reporting, and campaign optimization […]

Participating in the Facebook Boycott? Here’s How to Stay Engaged.

Social issues are being pushed to the forefront of public conversation in a powerful way we haven’t quite seen in this millennium. One of the ways that proponents and supporters of social justice are turning the microscope on our culture is by forcing large businesses and industries to own up to potential unjust practices and […]

How Amazon Uses Sideqik Influencer Data to Cast Shows and Build Partnerships

Working with Sideqik and having access to this platform saved my team full days of online research and analysis. This data available in the product streamlined the cumbersome process on the front end and helped us tell a more meaningful story at the end. Jennifer Erdman, Uspech Marketing When one of Amazon’s latest docuseries Streaming […]

How Brands Are Promoting Social Good In the Age of COVID-19

The word we’re hearing over and over again right now? Unprecedented. As marketers are settling into their new normal – some shifting to fully remote environments – there is still a lot of uncertainty around what is next. The biggest question we hear from our peers and clients is, “How do I speak to my […]

[WEBINAR] Influencer Marketing: Being Authentic During a Pandemic

Join our panel of speakers as we discuss the current events around the coronavirus pandemic and how brands are staying connected…the right way. Interested in learning more? Reach out here: PanelistsRandi Drake, VP Customer SuccessNancy Rothman, VP MarketingZubair Hossain, Sr. Customer Success ManagerDenae Olberding, Senior Customer Enablement Manager