Not All Influencers Are Created Equally

One of the biggest misconceptions about influencer marketing is that you need to find one with a massive audience in order to see success. There are a few types of influencers and either one could be the best fit for your brand depending on your goals and your audience. Here is a breakdown of the different levels of creators and why you may or may not want to work with them.


Mega-influencers have the biggest audience of any creator. Their audiences are usually over a million followers and they are often “more famous than influential.” Mega-influencers include reality stars, athletes and celebrities. While they have the biggest reach, mega-influencers usually have lower engagement rates and they are usually the most expensive creators to work with. 


Macro-influencers usually have a follower count between 100,000 and one million followers. If you are trying to reach the biggest audience, then you want to target macro-influencers for your campaigns. However, macro-influencers often charge higher prices than other creators.


Micro-influencers have between 10,000 and 100,000 followers. While their audiences are smaller than macro-influencers, they usually have higher engagement rates. Micro-influencers usually have a more defined niche. Micro-influencers are often the perfect people for brands and store owners who want to start working with creator marketing because micro-influencers have well-defined audiences and high engagement rates and are more affordable than macro-influencers.


Nano-influencers are a newer level of creator and as the name implies, they have a smaller number of followers. Typically, they have between 1,000 and 10,000 followers. They tend to have a heavy influence in their personal spheres of friends, family members and acquaintances. 

No matter what type of creator you want to work with, the most important thing is that their audience matches yours. If you are not sure how to find the right influencers for your brand, let us help with our discovery tool. We can guide you through the entire process during a free demo.

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