You cannot create a problem, you have to solve a problem; While a lot of startups begin very optimistically, there are plenty of postmortems written by entrepreneurs who have all learned the same lesson. Regardless of their unique circumstances, the top reasons for otherwise potential startups falling flat can come from a general lack of research and planning. Launching your brand out into the wilderness of the internet and hoping to get a bite will never work, there is a reason the most successful companies have similar practices. They work!
While the following infographic does focus on startups, don’t assume that makes it inclusive. Use these lessons, learned the hard way, from once promising startups to help direct or influence your next marketing initiative.
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