Marketing is constantly changing — younger audiences are not responding to the same methods of outreach. It’s so easy for any business to put ads or content out on the internet, it seems the whole web is cluttered with it. Many companies are using a new, less-invasive way to reach their audience, called Influencer Marketing. […]
Finally, the holidays are near! Sideqik is always jolly, but the holiday season always seems to put an extra spring in our steps. Not only because we get to spend time with those we love or have an excuse to drink eggnog, but we finally get to use the red and green color scheme in […]
Once set up, your ambassador program has a way of running itself at a certain stage. Knowing when to back off and let the system run itself is very important. Your ambassadors will gather quality experience over time and will be capable of recruiting other ambassadors into the program. But, being able to identify what […]
To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to decide how to best incentivize influencers.
Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]
Influencers come in all shapes and sizes. It’s important to think about each of these types both to ensure you are using all of your available influencer channels and so you are working with them in the most effective way. You will have different relationships with each type of influencer. The way you engage, motivate, […]
If you give a speech to a room full of people, but no one attending remembers what you’ve said and leaves feeling disconnected, was the experience successful? Companies often measure online success through superficial metrics. Instead of chasing likes and views, meaningful interaction with people invested in your brand should be the objective. Make sure […]
On average, marketing teams spend 42% of their budget on content. The success of content marketing largely depends on influencer marketing. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having influencers promote your product guarantees success. Here are four reasons why you should include influencers in your marketing strategy: Influencers create […]
Let’s Talk Business. We live in the digital age. As a small business owner, you have your fancy website. You also have an extensive email list. Sometimes, you write an inspiring newsletter. Your millennial assistant is even on top of your social media! What more could you ask for? (Here’s a hint: it’s analytics.) You almost […]
It is no secret that influencers are becoming more powerful in the world of social media. Both bloggers and influencers help brands connect with new audiences outside of traditional channels. But what brands fail to understand is just how much of an impact influencers have. Working with the right influencers not only leads to more sales and better-qualified leads, but […]