Entries by Sideqik Marketing

5 Reasons to work together with influencers

It is no secret that influencers are becoming more powerful in the world of social media. Both bloggers and influencers help brands connect with new audiences outside of traditional channels. But what brands fail to understand is just how much of an impact influencers have. Working with the right influencers not only leads to more sales and better-qualified leads, but […]

Why 75% Of Marketers Are Working With Influencers

Influencer marketing is being incorporated into more marketing strategies as it grows in popularity.  Marketers are realizing the value of influencer marketing, and therefore including it in their yearly budgets. However, many have difficulty connecting with the right influencers.  Sometimes marketers fail to realize that some influencers are not the right fit for their brand. In addition, some marketers don’t understand […]

4 Reasons You Need Influencer Marketing – Infographic

The average marketer is spending nearly 30 percent of their budget on content as of 2017 (Express Writers). But that strategy can be much more successful when partnered with a successful influencer marketing strategy. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having influencers promote your product guarantees […]

How To Measure Influencer ROI – Infographic

Influencer marketing works by placing attention on key individuals instead of spreading the attention on the entire market. Before launching an influencer marketing campaign, it is important to know how to measure the ROI of your influencer program. The below infographic cover some great tips on the best practices and popular metrics which many marketers […]

Why 75% Of Marketers Are Working With Influencers – Infographic

It is no secret that influencers are becoming more popular. They help brands connect to new audiences outside of their traditional channels and as a result more marketers are beginning to include them into their yearly budgets. Not only are marketers finding new ways to work with influencers, but they are also beginning to understand the […]

Building an Influencer Program From Scratch

At Sideqik, we can’t stress enough the importance of a solid Influencer program. However, the proper organization and development of a successful Influencer program is such a large departure from traditional marketing practices that many brands are missing out.  Influencers have become the celebrities of social media and their opinions have more influence than most marketers realize. Your biggest […]

7 Essentials For Creating Sustainable Influencer Programs

Using influencer marketing to develop meaningful and sustainable relationships with customers is one of the most innovative ways brands can promote their products and services. The most discussed brands are those which are able to connect with their customers in an authentic way. This is a great way for your fans to become voluntary marketers and spread your brand’s message […]