Entries by Sideqik Marketing

Building an Influencer Program From Scratch

At Sideqik, we can’t stress enough the importance of a solid Influencer program. However, the proper organization and development of a successful Influencer program is such a large departure from traditional marketing practices that many brands are missing out.  Influencers have become the celebrities of social media and their opinions have more influence than most marketers realize. Your biggest […]

6 Reasons You Need Brand Ambassadors For Your Business

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

4 Reasons Why You Need Influencer Marketing

On average, marketing teams spend 42% of their budget on content. The success of content marketing largely depends on influencer marketing. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having influencers promote your product guarantees success. Here are four reasons why you should include influencers in your marketing strategy: Influencers create […]

5 Tips for Bootstrapping your Influencer Program

A survey conducted by Nielsen found that 56 percent of buyers depended on recommendations from friends and family members in buying a particular product, thus proving word-of-mouth marketing as the most effective strategy. It was also found that 26 percent of participants acknowledged sharing information about a new product with friends and families via social media. […]

4 Reasons For A Brand Ambassador Program

There are certain actions every marketer already knows and follows when starting every marketing campaign; email marketing, social media, SEO, etc. But, even though the above mentioned are effective and have been proven don’t you want just a little bit more? Believe it or not, when it comes to marketing, word of mouth is still […]