If you give a speech to a room full of people, but no one attending remembers what you’ve said and leaves feeling disconnected, was the experience successful? Companies often measure online success through superficial metrics. Instead of chasing likes and views, meaningful interaction with people invested in your brand should be the objective. Make sure […]
Let’s Talk Business. We live in the digital age. As a small business owner, you have your fancy website. You also have an extensive email list. Sometimes, you write an inspiring newsletter. Your millennial assistant is even on top of your social media! What more could you ask for? (Here’s a hint: it’s analytics.) You almost […]
It is no secret that influencers are becoming more powerful in the world of social media. Both bloggers and influencers help brands connect with new audiences outside of traditional channels. But what brands fail to understand is just how much of an impact influencers have. Working with the right influencers not only leads to more sales and better-qualified leads, but […]
Influencer marketing is being incorporated into more marketing strategies as it grows in popularity. Marketers are realizing the value of influencer marketing, and therefore including it in their yearly budgets. However, many have difficulty connecting with the right influencers. Sometimes marketers fail to realize that some influencers are not the right fit for their brand. In addition, some marketers don’t understand […]
The average marketer is spending nearly 30 percent of their budget on content as of 2017 (Express Writers). But that strategy can be much more successful when partnered with a successful influencer marketing strategy. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having influencers promote your product guarantees […]
How Karl Conrad became an influencer and how he chooses which brands to work with. Today we are talking with influencer Karl Conrad, a Toronto Resident who has over 400,000 fans across his social channels. Karl started his channel as a hobby in 2012, and now posts three times a week about his passion for […]
With over 150 million people actively using ad blocker, marketers are needing to find new ways to reach customers and many are turning to influencers. Coupled with the fact that clicks on ads have fallen to 0.05%, it is no wonder that many are looking for a new solution. Influencer marketing is the solution and […]
An influencer is someone who promotes and represents your company through their personal social media channels. They are able to help companies stand out from one another by authentically representing them online. They will endorse the products and services of your company as well as use their voice and public image to promote your brand’s […]
Influencer marketing works by placing attention on key individuals instead of spreading the attention on the entire market. Before launching an influencer marketing campaign, it is important to know how to measure the ROI of your influencer program. The below infographic cover some great tips on the best practices and popular metrics which many marketers […]
It is no secret that influencers are becoming more popular. They help brands connect to new audiences outside of their traditional channels and as a result more marketers are beginning to include them into their yearly budgets. Not only are marketers finding new ways to work with influencers, but they are also beginning to understand the […]