To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to decide how to best incentivize influencers.
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Entries by Sideqik Marketing
Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]
Influencers come in all shapes and sizes. It’s important to think about each of these types both to ensure you are using all of your available influencer channels and so you are working with them in the most effective way. You will have different relationships with each type of influencer. The way you engage, motivate, […]
If you give a speech to a room full of people, but no one attending remembers what you’ve said and leaves feeling disconnected, was the experience successful? Companies often measure online success through superficial metrics. Instead of chasing likes and views, meaningful interaction with people invested in your brand should be the objective. Make sure […]
On average, marketing teams spend 42% of their budget on content. The success of content marketing largely depends on influencer marketing. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having influencers promote your product guarantees success. Here are four reasons why you should include influencers in your marketing strategy: Influencers create […]
Let’s Talk Business. We live in the digital age. As a small business owner, you have your fancy website. You also have an extensive email list. Sometimes, you write an inspiring newsletter. Your millennial assistant is even on top of your social media! What more could you ask for? (Here’s a hint: it’s analytics.) You almost […]
It is no secret that influencers are becoming more powerful in the world of social media. Both bloggers and influencers help brands connect with new audiences outside of traditional channels. But what brands fail to understand is just how much of an impact influencers have. Working with the right influencers not only leads to more sales and better-qualified leads, but […]
Influencer marketing is being incorporated into more marketing strategies as it grows in popularity. Marketers are realizing the value of influencer marketing, and therefore including it in their yearly budgets. However, many have difficulty connecting with the right influencers. Sometimes marketers fail to realize that some influencers are not the right fit for their brand. In addition, some marketers don’t understand […]
The average marketer is spending nearly 30 percent of their budget on content as of 2017 (Express Writers). But that strategy can be much more successful when partnered with a successful influencer marketing strategy. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having influencers promote your product guarantees […]
How Karl Conrad became an influencer and how he chooses which brands to work with. Today we are talking with influencer Karl Conrad, a Toronto Resident who has over 400,000 fans across his social channels. Karl started his channel as a hobby in 2012, and now posts three times a week about his passion for […]