How Karl Conrad became an influencer and how he chooses which brands to work with. Today we are talking with influencer Karl Conrad, a Toronto Resident who has over 400,000 fans across his social channels. Karl started his channel as a hobby in 2012, and now posts three times a week about his passion for […]
With over 150 million people actively using ad blocker, marketers are needing to find new ways to reach customers and many are turning to influencers. Coupled with the fact that clicks on ads have fallen to 0.05%, it is no wonder that many are looking for a new solution. Influencer marketing is the solution and […]
An influencer is someone who promotes and represents your company through their personal social media channels. They are able to help companies stand out from one another by authentically representing them online. They will endorse the products and services of your company as well as use their voice and public image to promote your brand’s […]
It is no secret that influencers are becoming more powerful in the world of social media. Both bloggers and influencers help brands connect to new audiences outside of their traditional channels. But, what brands fail to understand is just how much of an impact they have. Working with the right influencers not only leads to more sales and better qualified […]
Marketers spend on average 42% of their budget on content. The success of this strategy largely depends on influencer marketing. Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having influencers promote your product guarantees success because it allows you to reach a wider audience. The below infographic goes into more detail […]
Influencer marketing works by placing attention on key individuals instead of spreading the attention on the entire market. Before launching an influencer marketing campaign, it is important to know how to measure the ROI of your influencer program. The below infographic cover some great tips on the best practices and popular metrics which many marketers […]
It is no secret that influencers are becoming more popular. They help brands connect to new audiences outside of their traditional channels and as a result more marketers are beginning to include them into their yearly budgets. Not only are marketers finding new ways to work with influencers, but they are also beginning to understand the […]
At Sideqik, we can’t stress enough the importance of a solid Influencer program. However, the proper organization and development of a successful Influencer program is such a large departure from traditional marketing practices that many brands are missing out. Influencers have become the celebrities of social media and their opinions have more influence than most marketers realize. Your biggest […]
Using influencer marketing to develop meaningful and sustainable relationships with customers is one of the most innovative ways brands can promote their products and services. The most discussed brands are those which are able to connect with their customers in an authentic way. This is a great way for your fans to become voluntary marketers and spread your brand’s message […]
The most discussed brands are those who are able to connect with their customers in a meaningful and authentic way. This allows your fans to become voluntary marketers who can then help spread your brand’s message through organic referrals and having creating an influencer program is the best way to do it. With more marketers […]
Social networks have added a new dimension to the way brands are able to reach their customers. However, with the increasing amount of noise on social media it’s becoming harder for brands to stand out. This is why having a successful influencer program is becoming so important. Brands that are embracing the influencer economy are beginning to see the […]