Harmonix activates 500 influencers for a three month UGC campaign

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The Challenge:

Activate influential fans for game release

Harmonix, the maker of the go-to game for music enthusiasts needed a way to recruit and activate influencers to promote their upcoming flagship title RockBand 4.
They wanted to target highly influential gamers that could generate buzz and engage their fans on a weekly basis leading up to the game launch.

The Solution:

Recruit and engage super fans and their friends

Harmonix used Sideqik’s word-of-mouth marketing platform to effortlessly launch and promote their new RockBand Road Crew program to targeted advocates.
Each week, they scheduled exclusive “Gigs” for the Road Crew in Sideqik; for example, hosting house parties or sharing new content, and rewarded their advocates with exclusive rewards. Harmonix saw a significant increase in engagements, social shares, and media value across all social channels helping to solidify a successful launch of RockBand 4.
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