man sitting outside on laptop evaluating influencer marketing platforms

How to Evaluate an Influencer Marketing Platform

Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.

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What is an Influencer?

What IS an influencer? We analyze the trend sweeping digital media and discuss what makes influencer culture so successful, and whether or not influencers are here to stay.

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tiktok influencer marketing

Can TikTok Work for Influencer Marketing?

ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there’s a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.

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