How to Find the Right Influencers on the Right Platform

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. After you have determined the goals of your campaign, you need to find influencers to actually implement them. Here are a few places to start your hunt for the best influencers for your brand.

  1. Hashtags

While it can be time consuming, manually searching trending hashtags related to your product can be an effective way to find influencers. You will want to review each influencer’s profile to ensure they are aligned with your company’s goals. In addition, searching for your niche, products and competitors are also valuable because you can get more insight into what your target audience is looking for.

  1. Brand Mentions

This one seems like an obvious one, but is often overlooked. Look for brand mentions via hashtags and tagging. Oftentimes, people will tag you if they try and love your product even if they are not an influencer. They may already be trying to get noticed by you to become an influencer. You can also use tools that help you track when people mention your brand, niche or product, such as a social media tracker or “listening” tools.  

  1. Google

Type in “Social Media Influencers” and you will get a pretty long list. This list is most likely going to give you the top influencers on different social media platforms, but not likely to give you the smaller micro or nano influencers. Those top influencers are also likely to cost your company more than the smaller ones. You can even set a Google Search Alert for specific topics/keywords.

  1. Your Current Followers

The people who are going to support you the most are the ones who already know and love your brand. Scrolling through your existing followers can be a great place to start. Combine this with brand mentions and you might have a winner. You still want to do your research and make sure this potential influencer is a good fit. 

  1. Influencer Marketing Platforms

This is where Sideqik can be a game changer for your brand. Our robust discovery tools draw from a database of over 20 million influencers. From there, you can search and narrow your results down by audience size, key phrases, interests, and more.

Once you’ve found someone that looks good for your brand, you can dive deeper. Look through a specialized profile generated by our software that gives you customized brand safety and authenticity rating, along with analytics to make sure that you’re making the best choice for your brand. 

Even better, if you want more influencers than just that one perfect influencer for your campaign, Sideqik can suggest more influencers that are similar to the one you picked. Your time is money, and our discovery tool is designed to save more of both for you and your brand.

Here are some tips on how to contact your potential influencers once you’ve found them. If you need more reasons why you should include influencer marketing in your plan, here are a few.

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