An influencer is someone who promotes and represents your company through their personal social media channels. They are able to help companies stand out from one another by authentically representing them online. They will endorse the products and services of your company as well as use their voice and public image to promote your brand’s values and vision.
Usually, influencer work is voluntary and based on their love for the brand’s products and services. They may be freelancers in the industry or recruited through an opt-in program.
Credible influencers are able to offer many benefits, including: giving your brand a boost on social media, spreading positive messages, and influencing consumer sales. The most effective influencers are ones that provide customer service and act as spokespeople for your brand. Influencers also benefit from this process. It gives them an avenue to expand their professional network, learn new marketing skills, and improve customer service.
- Influencers help protect your online reputation
In the rare case of bad press for your company, influencers are able to rise to the occasion and defend your brand by providing positive, personal experiences they’ve had. Because they are an unaffiliated voice, their opinion are viewed as unbiased and can help calm the situation.
- Influencers humanize your brand
Many successful companies maintain a sizable influencer program in order to make the buying process for consumers more personable. A powerful influencer program is able to assume the responsibility of a marketing team and sales representatives void the large expenditures.
- Influencers help publicize in areas you are not familiar with.
People often seek the advice from other people about the efficiency of a product or service before they make a purchase. Influencers are limited by their social channels which directly correlates with their potential audience. However, outside of the brand’s traditional social media channels, an influencer is able to their own influence to form a more personal connection.
- Influencers help grow your brand
Due to the fact that influencers already have a robust online reach and professional affiliations within the industry, having their help in creating awareness can be very beneficial. For example, if you have 12 influencers with 10,000 twitter followers, they effectively have a reach of 120,000 followers.
- Influencers provide positive word of mouth
The voice of a influencer serves in the best interest of your organization because they are able to provide positive word of mouth. This goes a long way in developing a positive public image for your brand.
- Influencers increase traffic to your website
Most influencers have either blogs or websites of their own. However, if brought on board, they can easily provide back links and referrals for your company. This is a great way to increase inbound traffic and reach potential customers outside your potential channels.
Building a close relationship with your team of influencers boosts your brand’s online presence. Having a group of influencers who are able to work closely with you in promoting new products and services develops positive image and offers a valuable outside perspective on the way your brand is portrayed by consumers.