Companies are always looking for influencers to partner with on their brands. But why is it so essential to have influencers? The answer is simple: influencer marketing works! It’s the best way to reach your target audience and drive sales. Influencers will help you get more customers into your store or buy from you online.
How to Recruit Influencers for Your Brand
But how do companies find influencers who are a good fit? There are many ways, but here are some tips on what makes an influencer worth recruiting: they should be in tune with your brand, provide high-quality content, and, most importantly, influencers should be able to drive sales for you.
However, these influencers are not easy to come by. So here are some tips on how to go about finding influencers that meet your standards.
Find the Right Fit
It is essential in influencer recruiting that influencers fit your brand. Your influencer should converse with your target audience and sell your product to them. This is important because it will give you a better return on investment. If an influencer isn’t a good fit, they won’t be able to sell your product or drive sales like you want them to; their reach might even affect your brand’s reputation.
The last thing you want is an influencer that isn’t the right fit to represent your brand. For example, if you’re looking for a clothing brand influencer, you want one that represents your brand in the right way. Always look for digital influencers who align with what you’re selling and know how to reach your audience.
How to Contact Influencers
Once you find influencers that fit your brand, the next step is to contact them. You can either send influencers a direct message on a social media platform or email influencers who don’t have social media accounts and send influencers an email through their agency.
Once influencers read your message, they might get in touch with you. If not, you can either try to contact the influencers later or look for other influencers that will be a good fit for your brand.
Pay Attention to Details
It’s essential to pay attention to details when contacting influencers. Details such as what language they speak in, their country, and where they are located should all be considered when finding influencers for your brand. Some other things to pay attention to include:
- Comment history
- Age group
- Social listening
Show You’ve Done Your Homework on Them
Before you contact influencers, make sure you’ve done some research on them. You should know their social media accounts, their blog or website, if they have one, where they live and spend most of their time, and what kind of image that they portray in social media and online.
Knowing these details about them will be more inclined to work with you because it shows them that you’ve done your research. In addition, they will appreciate knowing they are working with companies and individuals who value them for what they bring to the table.
Allow Them to Join in on the Creative Process
One influencer’s biggest gripes are when brands and influencers come up with everything to promote. Instead, influencers should be allowed to contribute, and they should also be allowed to see what you’re promoting before posting for your brand.
This will enable influencers to buy in, and they will be more willing to promote your products or services if they can make content specific to what they are good at.
Determine Your Budget Beforehand
It’s important to know what influencers or content creators should be paid and how much they will likely charge for sponsored content. Influencers charge different amounts based on a variety of factors, including:
- The number of followers they have
- The amount of engagement on their social media platforms
- Their geographic location
- How much content do they provide for you
- Number of influencer posts
- If they like to work with brands for the long-term
Be Flexible to Different Payment Arrangements
It’s essential to be open to different payment arrangements, especially if you are working with highly-engaged digital influencers. Digital influencers are usually not looking for big paychecks, but they can mean more work for your brand awareness. For example, influencers might ask to promote your product at a discounted price because they want their followers to access the deal.
Additionally, they might want to get paid in different ways. Two of the most common payment arrangements include affiliate payments and lump-sum payments.
Some influencers prefer to be paid as affiliates. This method works because influencers let the company know they want to be paid as affiliates and earn a percentage of sales from products that were tagged. This is helpful for small-scale influencers who don’t have high followings yet but still want to get in on influencer marketing.
Some influencers prefer to be paid in one lump sum. With this method, the influencer receives a payment from the brand before they make an Instagram post but don’t get a percentage of any affiliate sales they facilitate. Sometimes, this method has best worked with influencers with huge followings and who are well-established in the industry.
Don’t Forget About Micro-Influencers
Influencers with smaller followings are often called micro-influencers (who have their own influencer marketing statistics), and many people assume they aren’t worth recruiting. However, while these influencers have small followings, it doesn’t mean their impact isn’t as significant as influencers who have a larger following.
Companies should be recruiting these influencers much more than influencers with a much larger following because their smaller followings mean that each engagement is valuable to your brand.
To start influencer campaigns, you’ll need to know what type of social media marketing to perform and the different analytical tools used. For the best results, you’ll want to find health and wellness influencers who have an interest in your product or service.
To facilitate this, you can use Sideqik to find influencers and influencer programs. We have an extensive database of influencers with a wide range of audiences. If you’re considering hiring influencers, Sideqik provides the ability to contact them directly and collaborate.