Q4 is also the gateway into one of the busiest shopping weekends of the year. In preparation, businesses in all industries must bolster their marketing strategies to better invite consumers away from the comfort of turkey and a couch and into the depths of their stores. The Value of Black Friday and Cyber Monday The […]
Entries by Nancy Rothman
Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.
It’s important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing strategy. Neither of these strategies is a bad one. They differ, however, in the ways that they generate authenticity.
Product launches only succeed 60% of the time, according to data published in the Journal of Product Innovation & Management. With the odds barely better than a flip of the coin, it’s crucial that marketers take advantage of all the opportunities to promote a new product before, during, and after the launch phase.
With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this tool in mind.
With more people than ever falling into the “influencer” category nowadays, we thought it might help to dig into what being an influencer actually means. Sideqik is an end-to-end influencer marketing platform to help connect influencers and brands, but many people don’t realize that influencers are more than just people with huge Instagram followings… So what […]
Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there’s a use case that isn’t as apparent. Sports brands have to sell their team members as influencers for partnerships.
ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there’s a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.
Your voice expresses your brand’s personality. This is the case whether you’re holding a conversation or you’re sharing content online. With 86 percent of marketers integrating content marketing into their ongoing outreach strategies, it’s essential that a business like yours craft a voice for your work that’s recognizable and captivating. There’s more to voice than […]
Based on the traditional playbook, influencer marketing inherently seems like a paid program for most brands. You invest in research and pay influencers per post or campaign. However, many brands include organic influencer marketing in their social media mix. Learn how Death Wish Coffee did just that in our latest case study. What is organic […]
Instagram influencer marketing spend is expected to hit ~$8 billion in 2020, and B2B marketers don’t want to leave the opportunity behind. In fact, influencer marketing was number 4 on the list of B2B marketing trends for 2019, but many of us are used to seeing influencer marketing used strictly in B2C strategies–so it’s harder […]
The rise of ad blockers and stricter ad terms and conditions could be one of the indications toward the rise of influencer marketing. Influencers can be direct with their advertising while also retaining a sense of authenticity that brand-driven social media marketing doesn’t always have. Not only that, but one survey revealed that 89 percent […]
Marketers are vastly more familiar with influencers through social media marketing than they are through other platforms. Social media platforms like Instagram, Twitter, Facebook, and YouTube aren’t the only avenues through which you can connect with your audience, though. Because only 1 percent of millennials have reported trusting advertisements, online or off, influencer marketing now […]