Author: Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.

Introducing Shopify Integration on Sideqik

It’s a historic time to be an e-commerce business. In 2020, e-commerce sales worldwide are expected to total over $4 trillion. By 2022, that number is expected to grow to nearly $6 trillion, and by 2040 over 95% of all purchases made in the world will be conducted via e-commerce. What does that mean for […]

Brand Storytelling with Your Influencer Community

From the invention of the first product, companies have been using storytelling to gain loyal customers. Our brains are wired for stories, even when that story is about a product or service. And as digital marketing increasingly develops relationships with influencers — creators who generate original content and share that content with loyal followers — […]

FTC Influencer Marketing Guidelines Decoded

The Federal Trade Commission requires influencers to disclose sponsored posts and has for years. But a letter filed by FTC Commissioner Rohit Chopra, citing a recent case involving retailer Lord & Taylor, seems to demonstrate that the guidelines have had little effect.  In the letter, Chopra highlighted a recent Lord & Taylor campaign that paid […]

Agency and In-House Influencer Marketing: Pros and Cons

influencer agency

With brands poised to spend up to $15 billion on influencer marketing by 2022, many are faced with a key decision: manage influencer marketing in-house or hire an outside agency. Each has its pros and cons that should be taken into consideration based on the needs of your business and brand.  So, should you bring […]

Customer Spotlight: How Sideqik’s API Helped MSI Engage Fans with a One-of-a-Kind Contest

When MSI, a trusted manufacturer of advanced custom gaming computers and peripherals, needed to supercharge engagement with their audience, they turned to the streamers their audience loves most. But designing and executing their influencer campaign in a way that was impactful and measurable wouldn’t be easy. That’s when they partnered with Sideqik, leveraging the unique […]

How Sideqik Helps Feel Good Voting Reach Their Audience to Influence Social Change

At Sideqik, we’re always happy when we can help a business improve their success and reach more customers than ever. But it can be even more rewarding when we’re able to help an organization with a vitally important social mission. That’s exactly what happened when we teamed up with Feel Good Voting, an organization whose […]

Announcing TikTok Support in Sideqik!

It’s the fastest-growing and most influential social network of 2020, and now it’s fully supported in our industry-leading influencer marketing platform. That’s right— TikTok influencer search has come to Sideqik. Sideqik clients who want to take advantage of TikTok’s massive, 800 million-user reach can now apply all of our advanced search, reporting, and campaign optimization […]

Participating in the Facebook Boycott? Here’s How to Stay Engaged.

Social issues are being pushed to the forefront of public conversation in a powerful way we haven’t quite seen in this millennium. One of the ways that proponents and supporters of social justice are turning the microscope on our culture is by forcing large businesses and industries to own up to potential unjust practices and […]

How Amazon Uses Sideqik Influencer Data to Cast Shows and Build Partnerships

Working with Sideqik and having access to this platform saved my team full days of online research and analysis. This data available in the product streamlined the cumbersome process on the front end and helped us tell a more meaningful story at the end. Jennifer Erdman, Uspech Marketing When one of Amazon’s latest docuseries Streaming […]

How Brands Are Promoting Social Good In the Age of COVID-19

The word we’re hearing over and over again right now? Unprecedented. As marketers are settling into their new normal – some shifting to fully remote environments – there is still a lot of uncertainty around what is next. The biggest question we hear from our peers and clients is, “How do I speak to my […]

[WEBINAR] Influencer Marketing: Being Authentic During a Pandemic

Join our panel of speakers as we discuss the current events around the coronavirus pandemic and how brands are staying connected…the right way. Interested in learning more? Reach out here: https://www.sideqik.com/get-started PanelistsRandi Drake, VP Customer SuccessNancy Rothman, VP MarketingZubair Hossain, Sr. Customer Success ManagerDenae Olberding, Senior Customer Enablement Manager