Author: Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.

Twitter Super Follows: What They Are and What Influencers Need to Know

In recent years, direct payment tools on platforms have become increasingly important for creators. As creators continue to grow their own audiences, they are looking for more ways to leverage and monetize those followings. Platforms such as Patreon and Twitch have already seen success with this model and now Twitter is the latest to join […]

The Shopify Store Owner’s Guide to Influencer Marketing: Part 1

E-commerce is a fast growing industry and it’s not slowing down anytime soon. The COVID-19 pandemic only increased the popularity of online stores as more merchants discovered how easy it is to sell online.  And that growing popularity extended to Shopify, one of the leaders in that e-commerce space. There are over 1 million businesses […]

Introducing Shopify Integration on Sideqik

It’s a historic time to be an e-commerce business. In 2020, e-commerce sales worldwide are expected to total over $4 trillion. By 2022, that number is expected to grow to nearly $6 trillion, and by 2040 over 95% of all purchases made in the world will be conducted via e-commerce. What does that mean for […]

Brand Storytelling with Your Influencer Community

From the invention of the first product, companies have been using storytelling to gain loyal customers. Our brains are wired for stories, even when that story is about a product or service. And as digital marketing increasingly develops relationships with influencers — creators who generate original content and share that content with loyal followers — […]

FTC Influencer Marketing Guidelines Decoded

ftc guidelines

The Federal Trade Commission requires influencers to disclose sponsored posts and has for years. But a letter filed by FTC Commissioner Rohit Chopra, citing a recent case involving retailer Lord & Taylor, seems to demonstrate that the guidelines have had little effect.  In the letter, Chopra highlighted a recent Lord & Taylor campaign that paid […]

Agency and In-House Influencer Marketing: Pros and Cons

influencer agency

With brands poised to spend up to $15 billion on influencer marketing by 2022, many are faced with a key decision: manage influencer marketing in-house or hire an outside agency. Each has its pros and cons that should be taken into consideration based on the needs of your business and brand.  So, should you bring […]

Customer Spotlight: How Sideqik’s API Helped MSI Engage Fans with a One-of-a-Kind Contest

msi contest

When MSI, a trusted manufacturer of advanced custom gaming computers and peripherals, needed to supercharge engagement with their audience, they turned to the streamers their audience loves most. But designing and executing their influencer campaign in a way that was impactful and measurable wouldn’t be easy. That’s when they partnered with Sideqik, leveraging the unique […]

How Sideqik Helps Feel Good Voting Reach Their Audience to Influence Social Change

At Sideqik, we’re always happy when we can help a business improve their success and reach more customers than ever. But it can be even more rewarding when we’re able to help an organization with a vitally important social mission. That’s exactly what happened when we teamed up with Feel Good Voting, an organization whose […]

Announcing TikTok Support in Sideqik!

It’s the fastest-growing and most influential social network of 2020, and now it’s fully supported in our industry-leading influencer marketing platform. That’s right— TikTok influencer search has come to Sideqik. Sideqik clients who want to take advantage of TikTok’s massive, 800 million-user reach can now apply all of our advanced search, reporting, and campaign optimization […]

Participating in the Facebook Boycott? Here’s How to Stay Engaged.

Social issues are being pushed to the forefront of public conversation in a powerful way we haven’t quite seen in this millennium. One of the ways that proponents and supporters of social justice are turning the microscope on our culture is by forcing large businesses and industries to own up to potential unjust practices and […]