Entries by Nancy Rothman

Using Influencer Marketing for a Successful Product Launch

Product launches only succeed 60% of the time, according to data published in the Journal of Product Innovation & Management. With the odds barely better than a flip of the coin, it’s crucial that marketers take advantage of all the opportunities to promote a new product before, during, and after the launch phase.

With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this tool in mind.

What is an Influencer?

With more people than ever falling into the “influencer” category nowadays, we thought it might help to dig into what being an influencer actually means. Sideqik is an end-to-end influencer marketing platform to help connect influencers and brands, but many people don’t realize that influencers are more than just people with huge Instagram followings… So what […]

How to Maintain Your Brand Voice in Influencer Marketing

Your voice expresses your brand’s personality. This is the case whether you’re holding a conversation or you’re sharing content online. With 86 percent of marketers integrating content marketing into their ongoing outreach strategies, it’s essential that a business like yours craft a voice for your work that’s recognizable and captivating. There’s more to voice than […]

Can Influencer Marketing Work for B2B Industries?

Instagram influencer marketing spend is expected to hit ~$8 billion in 2020, and B2B marketers don’t want to leave the opportunity behind.  In fact, influencer marketing was number 4 on the list of B2B marketing trends for 2019, but many of us are used to seeing influencer marketing used strictly in B2C strategies–so it’s harder […]

Social Media Content Marketing: How to Include Influencers in Your Strategy

The rise of ad blockers and stricter ad terms and conditions could be one of the indications toward the rise of influencer marketing. Influencers can be direct with their advertising while also retaining a sense of authenticity that brand-driven social media marketing doesn’t always have.  Not only that, but one survey revealed that 89 percent […]

Online Influencers: Influencer Marketing Beyond Social Media

Marketers are vastly more familiar with influencers through social media marketing than they are through other platforms. Social media platforms like Instagram, Twitter, Facebook, and YouTube aren’t the only avenues through which you can connect with your audience, though. Because only 1 percent of millennials have reported trusting advertisements, online or off, influencer marketing now […]