The holiday season is upon us and that means it is the buying season for so many. Right now, brands need to be focused on getting as many eyes on their products as possible to increase revenue. As we’ve said before, influencer marketing makes the biggest impact on your customers. In fact, in a study of 1,100 mid- to senior-level marketing professionals, over 40% say that they use influencers to drive purchases from their customers.
Here are a few tips for making the most of your influencer partnerships and this holiday season:
- Focus on creative gifting options.
More and more people are searching for unique ideas such as experiences and other non-traditional gifts. Keep an open dialog with your influencers to have them promote options that their audience will find intriguing. Personal stories will hit home most because they are relatable. Gifting trends for the year are leaning towards things like experiences, charitable donations, handmade items, travel-based gifts and memory/keepsake items. With this in mind, try to think of how your product fits into these categories.
- Keep it personal.
Putting the same message out to everyone is just not as effective as it once was. This is why utilizing influencers’ real-life, authentic experiences is the best way to show off what you have to offer. Messaging from content creators can be changed along the way to help steer marketing through the season. Micro- and Nano-influencers often have a deeper relationship with their audience. Again, you want to allow them to drive the dialog in your campaigns to maintain authenticity. You can also try a geo targeted campaign to focus on buyers in the local area.
- Show them how easy it is to shop with you.
No one wants to struggle with purchasing or possibly returning items during the holiday season. Making it easy on them is the best way to ensure new customers will take a chance on your products. Your influencers can share how simple the purchasing process is as well as the amazing customer service provided during an issue or exchange.
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