Using social media to spread the word about your product or service is a powerful way to reach your target audience, and it’s even more effective due to the nature of influencers. They are more likely to trust someone who has the same interests and passions as them, so reaching an influencer can be a massive success for your company.
Influencer marketing is an effective way to gain brand awareness, increase traffic, and drive engagement. It works exceptionally well for brands in the e-commerce space, where visual storytelling can be leveraged.
In many cases, influencers will create content around your products or services and then distribute it to their audience. Today’s consumers are savvy and don’t always respond well to traditional advertising efforts. Influencer marketing is more authentic, making it easier for customers to trust the influencer’s recommendations.
Here are three things to figure out before you launch an influencer marketing campaign:
- What type of influencer do you want to target?
Pick your partners carefully. Influencers can be celebrities like Kim Kardashian or Beyoncé, or they could just be someone with a large and dedicated following on social media. Just because someone has millions of followers doesn’t necessarily mean they’re the right fit as your brand ambassadors. Examine their audience and content to see if it’s a good match for what you’re trying to achieve. There are 4 categories of influencers – nano influencers (1,000 to 10,000 followers), micro influencers (10,000 to 50,000 followers), macro influencers (50,000 to 500,000 followers) and mega influencers (over 500,000 followers). Learn more about why smaller influencers might be better for your company.
- What are your goals with this campaign?
What do you want to achieve with this campaign? Do you want more brand exposure? Do you want to increase sales of a specific product or service? Make sure that influencers are relevant to your business. You can have a significant influencer with hundreds of thousands of followers, but the campaign at an early stage won’t resonate with their followers if they aren’t relevant to your business.
- Select a platform to help you find, track and analyze the best influencers for your goals.
Sideqik’s platform allows your brand to not only source the influencers that match your brand’s standards but track their creator campaigns for your products through robust social commerce integrations. We offer an end-to-end suite of services for your influencer campaigns, including over 20+ million influencer profiles that appeal to hundreds of interests. From micro-influencers with intimate access to their audiences with niche interests to mega influencers that are household names with unmatched reach, Sideqik has them all.
Interested in how Sideqik can help you elevate your brand with influencer campaigns and keep you ahead of changes like these? Contact us today for a free demo.
Jenna Wessinger
