Landing pages simplify and improve the influencer conversion experience for your prospective customers. They do this by enabling more focused messaging which boosts your quality score and reduces your cost-per-click. But successful Influencer campaigns are about more than simply getting influencers to post content that attract the attention of your target audience. Many marketers falter in the “what happens next” post-click phase, and a big reason for this is sending influencer traffic to the wrong type of page. The below infographic goes into more detail about the best practices for using custom landing pages to improve the engagements and conversions from your next influencer campaign.
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